This leaked memo from Shopify’s CEO just shocked Silicon Valley:
AI is now mandatory for all 10,000+ employees.
Shopify is forcing the entire $6 trillion ecommerce industry to choose: adapt or die.
Here’s why this changes everything (and how to profit before it’s too late):🧵
Shopify powers 117 of the top 2000 North American retailers.
$9 billion in web sales in 2024.
When they mandate something, the entire ecommerce industry follows.
And Tobi Lütke just declared: "Reflexive AI usage is the new baseline expectation."
The memo details?
> All product teams must use AI for prototyping
> AI now tied to performance reviews
> “Employees earn their roles by making smart decisions amid uncertainty”
> AI treated as a "critical productivity multiplier"
This isn't about efficiency anymore. It's about survival.