2. Optimize my Google Business Profile (GBP) FIRST.
80% of local businesses ignore GBP until they realize they’re invisible on Google.
Big mistake.
- Add real photos (not stock images)
- Get 10+ reviews ASAP (ask past customers)
- Fill out everything - hours, services, business description
If your GBP isn’t optimized, you’re invisible.
3. Build a ‘money page’ for core service.
Most local sites just list services with zero intent to rank.
Create a power page targeting:
- “[Service] in [City]”
- “Best [Service] near me”
- “Affordable [Service] in [City]”
Example: Instead of a generic "Plumbing" page, we’d create "Drain Cleaning in Austin – Fast & Affordable Service"
4. Optimize for ‘near me’ searches.
People don’t type exact locations - Google does the work.
How to trigger “near me” rankings:
- Embed a Google Map
- List nearby landmarks in content
- Mention local zip codes naturally
- Add “Serving [Nearby Cities]” in the footer
5. Get backlinks from real local sources.
Most businesses rely on spammy directory links. They don’t work.
Instead, focus on:
- Getting listed in “Best of [City]” directories
- Sponsoring local events for free PR links
- Partnering with local bloggers & influencers
- Joining the Chamber of Commerce
- High quality guest posts and link insertions.
Local businesses win with local links.
6. Track every single lead.
Local SEO isn’t just about rankings.
It’s about booked calls & foot traffic.
Set up:
- Call tracking (separate # for Google Business)
- Google Analytics (to see traffic sources)
GMB Insights (see how customers find me)
If it’s not tracked, it doesn’t count.
7. Get 50+ Google reviews in 90 days.
Reviews aren’t just social proof - they push rankings.
I’d make it stupid easy for customers to leave a review:
- QR code on invoices
- Simple SMS follow-ups
- “Hey, we’d love your feedback!” (with a direct link)
We're looking for 3 local business owners who want to scale to $100K/month using SEO (100% guaranteed) - Either you rank higher or we work for FREE.
Message me “SEO” and let’s chat.
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