1. Happy Prime Day!
(It's a scam)
(Follow this thread for details)
🧵
(It's a scam)
(Follow this thread for details)
🧵
2. Amazon Prime Day is promoted as a rare opportunity to secure "deep discounts" on a variety of consumer items. In reality, Amazon deploys deceptive tactics to exaggerate its markdowns and create a false sense of urgency.
popular.info/p/prime-day-is…
popular.info/p/prime-day-is…
3. Amazon says the sale price of The Shark Pet Cordless Vacuum, $149, represents a 50% discount off of the $299.99 "list price." But despite being available since 2019, the price wasn't listed at $299.99 until May 21, 2025.
(Historical data via CamelCamelCamel)
(Historical data via CamelCamelCamel)
4. Its average price is about $200. Over the last year, the same vacuum was available for $149 in November, December, March, April and May.
The same vacuum is available right now for $149 at Best Buy, Macy's, Lowe's, and Ace Hardware.
The same vacuum is available right now for $149 at Best Buy, Macy's, Lowe's, and Ace Hardware.
5. The Ninja Air Fryer Pro XL is on sale for $119.99, which Amazon says is a 33% discount off the list price of $179.99.
But Camel Camel Camel tracking reveals that the airfrier was not listed at $179.99 until May 19, 2025. It has been available for $119.99 or less every month since last November.
But Camel Camel Camel tracking reveals that the airfrier was not listed at $179.99 until May 19, 2025. It has been available for $119.99 or less every month since last November.
6. Last November and December, the same air fryer was sold on Amazon for $89.99.
It is currently available for the same $119.99 price from the manufacturer, Macy's, Best Buy, Kohl's, and Wayfair.
It is currently available for the same $119.99 price from the manufacturer, Macy's, Best Buy, Kohl's, and Wayfair.
7. Amazon is offering a bundle of its newest smart glasses and smart screen for $239.98, which it says is a 47% discount off of the list price of $449.98.
But the exact same bundle has been offered since the beginning of June for $299.99. The price was only raised to $449.98 on July 1, 2025.
But the exact same bundle has been offered since the beginning of June for $299.99. The price was only raised to $449.98 on July 1, 2025.
8. Nevertheless, major media outlets produce a massive number of "articles" promoting Amazon Prime Day, as if it is a genuine news event. This isn't an accident. Amazon provides financial incentive for news organizations to produce this content.
9. Media outlets gets a percentage of the revenue generated from every customer they refer to Amazon. Around Prime Day, Amazon increases the referral fees, doubling them in some categories.
So media companies are incentivized to make it seem like there are great deals.
So media companies are incentivized to make it seem like there are great deals.
10. Popular Information has no corporate overlords. That is why we are free to report the unvarnished truth.
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