Why are fintechs like @RobinhoodApp, @coinbase, @krakenfx, and (maybe) @stripe launching their own blockchains?
Because owning the chain unlocks a new platform model — and a long list of strategic benefits:
🧩 Product & UX
• Integrate third-party apps (lending, trading, staking) directly into your app
• Expand asset access (e.g. DEX instead of manual listings)
• Deliver a unified UX while abstracting away chain complexity
• Launch new features faster with less internal dev effort
💰 Revenue & Economics
• Capture fees and value from ecosystem apps
• Monetize dormant assets (e.g. collateralized stocks or crypto)
• Internalize infra-related revenue (gas, MEV)
• Gain upside from ecosystem growth without proportional cost
📦 Infra & DevOps
• Launch a chain without protocol engineers (via @gelatonetwork, @conduitxyz, etc.)
• Outsource infra while keeping control of the user layer
• Benefit from open, modular stacks (OP Stack, Arbitrum Orbit)
• Qualify for ecosystem incentives (grants, token allocations)
🌍 Strategy & Expansion
• Own distribution like a platform — users + devs
• Expand internationally via programmable infra
• Improve regulatory positioning with more controlled environments
Why rent blockspace when you can own the rails?
x.com/chuk_xyz/statu…
Because owning the chain unlocks a new platform model — and a long list of strategic benefits:
🧩 Product & UX
• Integrate third-party apps (lending, trading, staking) directly into your app
• Expand asset access (e.g. DEX instead of manual listings)
• Deliver a unified UX while abstracting away chain complexity
• Launch new features faster with less internal dev effort
💰 Revenue & Economics
• Capture fees and value from ecosystem apps
• Monetize dormant assets (e.g. collateralized stocks or crypto)
• Internalize infra-related revenue (gas, MEV)
• Gain upside from ecosystem growth without proportional cost
📦 Infra & DevOps
• Launch a chain without protocol engineers (via @gelatonetwork, @conduitxyz, etc.)
• Outsource infra while keeping control of the user layer
• Benefit from open, modular stacks (OP Stack, Arbitrum Orbit)
• Qualify for ecosystem incentives (grants, token allocations)
🌍 Strategy & Expansion
• Own distribution like a platform — users + devs
• Expand internationally via programmable infra
• Improve regulatory positioning with more controlled environments
Why rent blockspace when you can own the rails?
x.com/chuk_xyz/statu…
@RobinhoodApp @coinbase @krakenfx @stripe
https://x.com/chuk_xyz/status/1944516366653886601
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