Russ Cook is the first person in history to run across Africa:
• 10,125 miles in 352 days
• £1,000,000+ raised for charity
• Survived kidnapping, robbery, & life-threatening challenges
Here's his amazing story (& training routine):
• 10,125 miles in 352 days
• £1,000,000+ raised for charity
• Survived kidnapping, robbery, & life-threatening challenges
Here's his amazing story (& training routine):
1. He turned rock bottom into rocket fuel
Russ was struggling with:
• Gambling addiction
• Drinking
• Mental health issues
Instead of staying stuck, he took absolute responsibility for his situation.
He channeled his pain into purpose - proving that "a normal bloke" can achieve the extraordinary.
Russ was struggling with:
• Gambling addiction
• Drinking
• Mental health issues
Instead of staying stuck, he took absolute responsibility for his situation.
He channeled his pain into purpose - proving that "a normal bloke" can achieve the extraordinary.
2. His "Embrace the Pain Cave" philosophy
Russ views discomfort as a growth opportunity.
When things get tough, he doesn't run from the pain - he runs through it.
This mindset carried him through:
• Blood in his urine on day 45
• Being held at gunpoint in Angola
• Sandstorms in the Sahara
• 7 hours of being kidnapped in the DRC
Pain is temporary. Quitting lasts forever.
Russ views discomfort as a growth opportunity.
When things get tough, he doesn't run from the pain - he runs through it.
This mindset carried him through:
• Blood in his urine on day 45
• Being held at gunpoint in Angola
• Sandstorms in the Sahara
• 7 hours of being kidnapped in the DRC
Pain is temporary. Quitting lasts forever.
3. How he actually trained
Preparation: 3 months in Gran Canaria replicating Africa's conditions.
Daily routine during the run:
• 46.3 km (28.7 miles) average per day
• Ran through deserts, rainforests, and mountains
• Minimal equipment (went through 30 pairs of trainers)
The key?
Consistency > intensity.
Small steps daily add up to massive results.
Preparation: 3 months in Gran Canaria replicating Africa's conditions.
Daily routine during the run:
• 46.3 km (28.7 miles) average per day
• Ran through deserts, rainforests, and mountains
• Minimal equipment (went through 30 pairs of trainers)
The key?
Consistency > intensity.
Small steps daily add up to massive results.
4. Community became his superpower
Russ didn't run alone - he brought people along for the journey.
He used social media to:
• Build a following (187K+ YouTube subscribers)
• Solve visa issues in Algeria
• Raise funds for charity
• Stay motivated on dark days
Your audience becomes your accountability partner.
Russ didn't run alone - he brought people along for the journey.
He used social media to:
• Build a following (187K+ YouTube subscribers)
• Solve visa issues in Algeria
• Raise funds for charity
• Stay motivated on dark days
Your audience becomes your accountability partner.
• • •
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