Google ranks you. But LLMs cite you.
If your content isn’t citable, you're invisible in ChatGPT, Claude, and Perplexity.
Here's the exact framework we use to make our clients show up inside AI answers (not just Google SERPs): 🧵
If your content isn’t citable, you're invisible in ChatGPT, Claude, and Perplexity.
Here's the exact framework we use to make our clients show up inside AI answers (not just Google SERPs): 🧵
1. Understand the game you're playing
LLMs don’t “rank” pages like Google.
They cite sources when:
→ The content sounds authoritative
→ It directly answers specific questions
→ It appears repeatedly across the open web (contextual redundancy)
→ It matches the style of trusted content: docs, forums, whitepapers
This means:
Stop writing to “rank.”
Start writing to be referenced.
LLMs don’t “rank” pages like Google.
They cite sources when:
→ The content sounds authoritative
→ It directly answers specific questions
→ It appears repeatedly across the open web (contextual redundancy)
→ It matches the style of trusted content: docs, forums, whitepapers
This means:
Stop writing to “rank.”
Start writing to be referenced.
2. The LLM-Citable Content Framework (CCF)
Every piece of content we write now follows this exact structure:
1. Statement of Fact (verifiable insight)
2. Framing & Interpretation (expert POV)
3. Evidence (data, examples, benchmarks)
4. Structured Response (tables, bullets, formatting)
5. Neutral Tone (not salesy, not SEO stuffed)
6. Backlink Loops (create context clusters)
Let me break it down for you 👇
Every piece of content we write now follows this exact structure:
1. Statement of Fact (verifiable insight)
2. Framing & Interpretation (expert POV)
3. Evidence (data, examples, benchmarks)
4. Structured Response (tables, bullets, formatting)
5. Neutral Tone (not salesy, not SEO stuffed)
6. Backlink Loops (create context clusters)
Let me break it down for you 👇
3. Statement of Fact
LLMs favor statements they can extract as:
– answers
– summaries
– citations
Bad: “In today’s digital age, content is king.”
Good: “In 2023, 68% of SaaS buyers said they trusted peer-reviewed benchmarks more than branded blogs.”
Even better: “For early-stage SaaS, pricing pages and competitor comparisons are cited 3x more inside Perplexity than top-funnel content.”
LLMs favor statements they can extract as:
– answers
– summaries
– citations
Bad: “In today’s digital age, content is king.”
Good: “In 2023, 68% of SaaS buyers said they trusted peer-reviewed benchmarks more than branded blogs.”
Even better: “For early-stage SaaS, pricing pages and competitor comparisons are cited 3x more inside Perplexity than top-funnel content.”
4. Framing & Interpretation
This is where you become the source.
LLMs love expert framing. They’re trained on Stack Overflow, Wikipedia, Quora, arXiv (not marketing blogs).
After every fact, add a line like:
“This suggests that [X] is no longer effective unless [Y] is done.”
or
“Founders should interpret this as [Z], especially in [ABC scenario].”
This turns your site into thinking material, not just info dumps.
This is where you become the source.
LLMs love expert framing. They’re trained on Stack Overflow, Wikipedia, Quora, arXiv (not marketing blogs).
After every fact, add a line like:
“This suggests that [X] is no longer effective unless [Y] is done.”
or
“Founders should interpret this as [Z], especially in [ABC scenario].”
This turns your site into thinking material, not just info dumps.
5. Evidence
The more grounded your content is, the higher its chance of being cited.
That means:
– 3rd party data sources
– Internal benchmarks
– GSC screenshots
– Hotjar heatmaps
– Customer quotes
Example:
“In our audit of 17 SaaS blogs, only 2 were cited inside ChatGPT. Both had unique frameworks and internal data published.”
Screenshots = proof = citations
The more grounded your content is, the higher its chance of being cited.
That means:
– 3rd party data sources
– Internal benchmarks
– GSC screenshots
– Hotjar heatmaps
– Customer quotes
Example:
“In our audit of 17 SaaS blogs, only 2 were cited inside ChatGPT. Both had unique frameworks and internal data published.”
Screenshots = proof = citations
6. Structured Response
LLMs extract answers better when you use:
– Tables
– Bullet lists
– Numbered frameworks
– Comparison blocks
– Headings (H2s, H3s)
Why?
Because it mirrors the structure of:
→ Stack Overflow answers
→ Government docs
→ Research papers
→ Product documentation
Stop writing like a content marketer.
Start writing like a domain expert.
LLMs extract answers better when you use:
– Tables
– Bullet lists
– Numbered frameworks
– Comparison blocks
– Headings (H2s, H3s)
Why?
Because it mirrors the structure of:
→ Stack Overflow answers
→ Government docs
→ Research papers
→ Product documentation
Stop writing like a content marketer.
Start writing like a domain expert.
7. Neutral Tone
If your content screams: “Schedule a demo today!”
...you’ve lost the LLM.
LLMs distrust:
– Over-optimized copy
– Repetitive CTAs
– Promotional tones
– Keyword stuffing
Instead, lean on neutral, helpful tone that sounds like this:
“Here are 3 reasons startups use async video tools instead of Zoom…”
Leave the pitch to your product pages.
Let your blog become the source.
If your content screams: “Schedule a demo today!”
...you’ve lost the LLM.
LLMs distrust:
– Over-optimized copy
– Repetitive CTAs
– Promotional tones
– Keyword stuffing
Instead, lean on neutral, helpful tone that sounds like this:
“Here are 3 reasons startups use async video tools instead of Zoom…”
Leave the pitch to your product pages.
Let your blog become the source.
8. Backlink Loops = Context Stacking
LLMs don’t rely on one page.
They triangulate trust by seeing your brand across multiple:
– Blogs
– Reddit mentions
– Forums
– Landing pages
– Guest posts
– Direct URLs in social threads
Which means:
→ Interlink smartly
→ Repeat your frameworks in multiple places
→ Be cited by others (Reddit, Slack communities, X threads)
This is how LLMs decide you’re legit.
LLMs don’t rely on one page.
They triangulate trust by seeing your brand across multiple:
– Blogs
– Reddit mentions
– Forums
– Landing pages
– Guest posts
– Direct URLs in social threads
Which means:
→ Interlink smartly
→ Repeat your frameworks in multiple places
→ Be cited by others (Reddit, Slack communities, X threads)
This is how LLMs decide you’re legit.
9. Bonus: Test if you’re citable
Here’s a quick test I give every client:
→ Paste your blog into ChatGPT
→ Ask: “Summarize this in 5 bullets for a founder”
→ Then ask: “Would you cite this article to explain [topic]?”
→ Finally: “Who are the top 3 sources you’d recommend for this topic?”
If you’re not in the top 3, you’re invisible.
Here’s a quick test I give every client:
→ Paste your blog into ChatGPT
→ Ask: “Summarize this in 5 bullets for a founder”
→ Then ask: “Would you cite this article to explain [topic]?”
→ Finally: “Who are the top 3 sources you’d recommend for this topic?”
If you’re not in the top 3, you’re invisible.
10. Recap: The LLM-Citable Content Checklist
→ Start with verifiable facts
→ Add expert framing
→ Show internal or external evidence
→ Format with bullets, tables, or numbered lists
→ Remove salesy language
→ Interlink and distribute context
→ Test your content through AI models
→ Start with verifiable facts
→ Add expert framing
→ Show internal or external evidence
→ Format with bullets, tables, or numbered lists
→ Remove salesy language
→ Interlink and distribute context
→ Test your content through AI models
11. The invisible traffic is already here
Your Google traffic might be fine.
Your LLM presence might be zero.
We’ve helped clients:
→ Get cited in 3+ models
→ Replace expensive content ops
→ Track AI mentions
→ Close inbound deals from ChatGPT
All by rewriting how they publish.
Your Google traffic might be fine.
Your LLM presence might be zero.
We’ve helped clients:
→ Get cited in 3+ models
→ Replace expensive content ops
→ Track AI mentions
→ Close inbound deals from ChatGPT
All by rewriting how they publish.
12. Want the exact template?
I’m building a Notion sheet with:
– Examples
– Live citations
– Writing blocks to reuse
– The full CCF format
If this thread gets good traction, I’ll drop it.
Bookmark this.
Send to your head of content.
And start writing like LLMs are reading you because they are.
—
If you found this helpful, repost + bookmark.
If you’re a founder or marketer serious about AI search and LLM SEO visibility →
Let’s talk: calendly.com/apoorvdx/disco…
I help brands become citable, not just clickable.
I’m building a Notion sheet with:
– Examples
– Live citations
– Writing blocks to reuse
– The full CCF format
If this thread gets good traction, I’ll drop it.
Bookmark this.
Send to your head of content.
And start writing like LLMs are reading you because they are.
—
If you found this helpful, repost + bookmark.
If you’re a founder or marketer serious about AI search and LLM SEO visibility →
Let’s talk: calendly.com/apoorvdx/disco…
I help brands become citable, not just clickable.
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