Roy Profile picture
Jul 17 7 tweets 2 min read Read on X
so @cluely has hired over 700 clippers.

every single cluely-related piece of content gets crossposted across thousands of accounts, generating tens of millions of extra views.

here's everything you need to know about starting a massively viral clipping farm [THREAD]
1) finding clippers

as always, the answer is to scroll more.

scroll on instagram/tiktok. every single time you find a clip of ANYTHING, dm the account.

"paid clipping opportunity" gets responded to 9/10 times.

the people running these accounts are hungry slovakian teenagers
2) pay per view, not video.

we pay clippers $0 per video.

we only pay view bonuses.

$ X for every thousand views.

this makes sure we lose nothing from bad clippers and only pay what we want.
3) when you find someone good, pay them more.

power law exists in everything, including clippers.

1% of your clippers will generate 99% of your views.

make sure the top 1% are rewarded well and stick with you.
4) make sure you have enough content to clip

i go on at least 2 podcasts weekly.

everyone at cluely creates content.

our clippers clip everything.

the biggest reason not to have 400 clippers is because you don't have 400 clips a day to post.

make more content.
5) tracking roi

don't do it.

clipping is cheap and its value isn’t in direct product ROI; it’s in squeezing all virality out of POTENTIALLY viral moments.

everyone has made a single post that flopped.

posting it 699 more times will make sure you get the virality it deserves
clipping is only relevant for yt shorts/tiktok/instagram, where we will start focusing our efforts

we've done 100 million views in a matter of weeks and scaling

i believe you can speedrun your way to mrbeast with enough money, and @cluely, we can't stop fucking making money

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More from @im_roy_lee

Jun 27
introducing @cluely.

today is the start of a world where you never have to think again.

we just killed 9 industries (thread):
1/9] cheat on meetings.

in a team meeting, cluely
> takes live notes for me
> comes up with questions to ask so I can seem engaged
> answers every question
> overlays on the meeting so my eyes don't wander
2/9] cheat on sales.

cluely takes me through an entire sales call

> walks me through customer discovery
> answers technical questions
> handles real-time objections
> instantly generates follow-up emails.
> keeps my gaze focused on the same part of the screen
Read 11 tweets
May 31
got 4 million views on instagram with @cluely in the first week on completely new accounts.

here's how to run an insanely viral ugc farm

[LONG THREAD] Image
Image
1/10] the algorithm is not random; it's just not public.

the algorithm will tell you exactly how good your videos are (view count), and it will not lie.

if you understand nothing else, understand this:
> if u make 100 different videos. 1 of them will go viral.
> if 100 accounts recreate that video, 20-30 of them will go viral.

below is a more detailed guide on how to implement
2/10] it starts with an "idea guy."

you need someone to create 100 different video ideas.

the only case where 1 in a 100 videos doesn't go viral is if the person coming up with 100 concepts is HEAVILY lacking viral sense.

find someone young + >6 hrs screen time.
Read 11 tweets
Mar 27
I just got kicked out of Columbia for taking a stand against Leetcode interviews.

Here's the whole story (long thread): Image
Image
1\ Fall ‘24, I transferred to Columbia as a CS major.
I came in knowing I wanted to start a company and found an amazing co-founder in @shanmugam_neel.

We hacked on a few things, but nothing stuck (note-taking app, AI sales agents for liquor distributors, etc) Image
2\ We took a step back and realized we needed better distribution. So we started from scratch and thought about what would go viral.

distribution -> product instead of product -> distribution.

This is also, in my opinion, what the future of companies looks like.
Read 10 tweets
Feb 8
I got rescinded from Harvard, went to community college, and am now at Columbia. Here's everything I learned (LONG THREAD)Image
Image
1/12] In October 2021, I got accepted early to Harvard's class of 2026. Then in June 2022, they rescinded me for sneaking out on a field trip, getting caught by a cop, and trying to outrun her (dumb move). But I wouldn't have been reported to Harvard if I didn't make so many enemies out of being extremely blunt in my speech (something I still deal with).

LESSON: authenticity != asshole-ity. Know your audience.
LESSON: don't be a dumbass with the cops
2/12] After 100+ hours of screaming matches, my family decided: no one can know I was kicked from Harvard. We run a college-prep business (yeah, the irony hurts), and there is nothing that would've been worse for the family reputation + business than having this get out. So I dropped all my friends, faked a gap year and thought I'd just go somewhere else the next year.

LESSON: no real regrets here. family > everything, i have no regrets. sorry to the friends that I ghosted; i'm still trying to make amends.
Read 14 tweets

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