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Jul 18, 2025 11 tweets 4 min read Read on X
Sara Blakely became the youngest self-made female billionaire at 41.

She started with just $5,000 and zero business experience.

No investors. No MBA. No fashion background.

Just 7 counterintuitive principles that prove everyone can be successful: Image
Image
Principle 1: Celebrate failure like victories.

Sara's father asked nightly: "What did you fail at today?"

No failure meant disappointment. When manufacturers rejected her, she celebrated.

This mindset turned 100+ rejections into one yes...
Principle 2: Solve only YOUR problem.

Sara created Spanx to fix her own frustration. No market research. No focus groups.

Just solving what annoyed her daily.

That personal pain point became a billion-dollar insight:
Principles 3 & 4: Weaponize your ignorance.

Sara knew nothing about fashion or business. So she asked "dumb" questions and did everything "wrong."

Wrote her own patent. Designed her own packaging. Modeled her own photos.

Amateur methods that gave her total control:
Principle 5: Make poverty your superpower.

With just $5,000, Sara couldn't afford help. No agencies, teams, or investors.

She bootstrapped everything.

This constraint forced creative solutions that worked better than money ever could:
Principle 5: Make poverty your superpower.

With just $5,000, Sara couldn't afford help. No agencies, teams, or investors.

She bootstrapped everything.

This constraint forced creative solutions that worked better than money ever could:
Principle 7: Make weakness your brand.

Sara advertised her lack of experience. "I've never taken a business class." "I don't know the 'right' way."

People loved her because she wasn't polished.

This authenticity attracted customers tired of corporate perfection:
The compounding effect most miss...

Ignorance + poverty = forced innovation.

Failure celebration + weakness branding = contagious confidence.

Sara didn't succeed despite her constraints. She succeeded because of them.

Each limitation became leverage:
In 2021, she sold a majority stake at a $1.2 billion valuation.

No debt. No compromises. Just counterintuitive principles that turned disadvantages into rocket fuel.

Your move: Pick ONE principle. Apply it in 24 hours.

Watch what happens when you think backwards...
If you want to build an online business and make that first $1 in 2025

Get a copy of "The Art of Twitter"

This is the EASIEST WAY to get started with WiFi Money.

You're on the X app anyway - might as well use it to start a business.
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More from @BizHustlez

Sep 23, 2025
In 1995, Pepsi put a $33M fighter jet in a commercial for 7M Pepsi Points.

They thought it was obviously a joke.

But one 21-year-old didn’t. He spotted a loophole, went all in, and demanded the jet.

What followed became one of the wildest lawsuits in ad history: 🧵 Image
John Leonard was watching TV when the ad came on.

Sunglasses: 75 points.
T-shirt: 175 points.

Final punchline? A Harrier fighter jet landing at a high school. Price tag: 7M Pepsi Points.

Leonard decided to crunch the numbers:
Pepsi’s fine print said you could purchase extra points for 10¢ each.

7M points × $0.10 = $700,000.

A real Harrier jet cost $33M.

Leonard saw an unbeatable deal.

But there was a catch:
Read 17 tweets
Sep 20, 2025
Larry Ellison is arguably the wildest CEO alive in Silicon Valley:

• Hired private investigators to snoop on Microsoft
• Engaged in a decade-long battle with Google
• Planned to buy Apple and make Steve Jobs CEO

At 80, he looks younger than many 50-year-olds.

Here’s his insane story. 🧵Image
Ellison was a close friend of Steve Jobs. When Jobs was ousted from Apple in 1985, Ellison stood by him.

He even plotted to buy Apple, make Jobs CEO, and give him 25% of the company.

Jobs declined. Here’s Ellison reflecting on it 👇
Oracle’s market cap today? A staggering $465 billion.

Ellison owns 43% of the company, giving him a net worth of $205 billion—almost on par with Jeff Bezos, and making him the third richest person in the world. Image
Read 15 tweets
Sep 12, 2025
In 1983, Paul McCartney gave Michael Jackson a piece of advice that would make MJ billions…

And cost them their friendship forever.

This $47.5M power play is the coldest business lesson in music history: 🧵 Image
In the early 80s, McCartney and Jackson were inseparable.

They teamed up on The Girl Is Mine and Say Say Say — both smash hits.

During those sessions, Paul showed MJ a thick notebook filled with catalogs he had purchased.

“This is where the real money is.”
Paul broke it down:

Whenever a song is played on radio, TV, film, or ads — the publishing owner gets paid.

“I lost control of Northern Songs, so now I’m investing in other catalogs.”

MJ was intrigued. He even teased Paul: “One day, I’ll buy yours.”
Read 15 tweets
Sep 11, 2025
In 2014, Flappy Bird took the internet by storm—90M downloads, $50K a day in ad revenue, and everyone was hooked.

Then, at the peak of its success, it suddenly disappeared.

Why did the creator kill one of the most addictive games ever made?

The untold story of Flappy Bird: Image
Image
Flappy Bird was created by Vietnamese developer Dong Nguyen, who simply wanted a game that was easy to play and fun.

It launched in May 2013 and barely got noticed… until early 2014.
By January 2014, Flappy Bird exploded—hitting 90 million downloads in just a few weeks.

What caused the boom?

A PewDiePie YouTube review

An update making it run smoothly on iOS 7

And just like that, it went viral. Image
Read 10 tweets
Sep 8, 2025
Peter Thiel can spot a winning startup better than anyone.

He co-founded PayPal, was Facebook’s very first investor, and turned $500K into billions.

But before writing a single check, he asks 7 tough questions.

Most founders stumble on the very first one.

Here are Thiel’s 7 questions that decide startup success: 🧵Image
Most startups don’t die because of “bad ideas.”

They fail because founders never ask the right questions.

Thiel understood this back in 2004—before most of us even had a Facebook login.

So he created a mental checklist to separate future giants from forgettable failures.
He called it The 7 Questions Every Startup Must Answer.

→ A clarity test.
→ A founder filter.
→ A roadmap to building a $100M+ company.
Read 12 tweets
Sep 5, 2025
Apple just lost more money in 4 months than most nations earn in a year.

$1.1 trillion erased — all because Tim Cook made the exact move Steve Jobs refused for 14 years.

Warren Buffett praised it. Jobs called it poison.

Here’s how Apple’s greed is finally backfiring: 🧵 Image
Apple ruled as the world’s most valuable company from 2021 to 2023.

Now? They’ve slipped to 3rd — behind Nvidia and Microsoft.

In only 4 months, their value dropped 28%.

That’s $1.1 trillion wiped out.

But the seeds were planted back in 2011.
When Jobs stepped down, he told Tim Cook one thing:

“Don’t ask, ‘What would Steve do?’ … just do what’s right.”

Jobs believed that building world-class products created strong stock prices.

Cook believed the opposite.

The shift happened instantly.
Read 16 tweets

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