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Business Hustlez

@BizHustlez

Jul 18 • 11 tweets • 4 min read • Read on X

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Sara Blakely became the youngest self-made female billionaire at 41.

She started with just $5,000 and zero business experience.

No investors. No MBA. No fashion background.

Just 7 counterintuitive principles that prove everyone can be successful:

Principle 1: Celebrate failure like victories.

Sara's father asked nightly: "What did you fail at today?"

No failure meant disappointment. When manufacturers rejected her, she celebrated.

This mindset turned 100+ rejections into one yes...

Principle 2: Solve only YOUR problem.

Sara created Spanx to fix her own frustration. No market research. No focus groups.

Just solving what annoyed her daily.

That personal pain point became a billion-dollar insight:

Principles 3 & 4: Weaponize your ignorance.

Sara knew nothing about fashion or business. So she asked "dumb" questions and did everything "wrong."

Wrote her own patent. Designed her own packaging. Modeled her own photos.

Amateur methods that gave her total control:

Principle 5: Make poverty your superpower.

With just $5,000, Sara couldn't afford help. No agencies, teams, or investors.

She bootstrapped everything.

This constraint forced creative solutions that worked better than money ever could:

Principle 7: Make weakness your brand.

Sara advertised her lack of experience. "I've never taken a business class." "I don't know the 'right' way."

People loved her because she wasn't polished.

This authenticity attracted customers tired of corporate perfection:

The compounding effect most miss...

Ignorance + poverty = forced innovation.

Failure celebration + weakness branding = contagious confidence.

Sara didn't succeed despite her constraints. She succeeded because of them.

Each limitation became leverage:

In 2021, she sold a majority stake at a $1.2 billion valuation.

No debt. No compromises. Just counterintuitive principles that turned disadvantages into rocket fuel.

Your move: Pick ONE principle. Apply it in 24 hours.

Watch what happens when you think backwards...

If you want to build an online business and make that first $1 in 2025

Get a copy of "The Art of Twitter"

This is the EASIEST WAY to get started with WiFi Money.

You're on the X app anyway - might as well use it to start a business.
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https://x.com/BizHustlez/status/1945889264564314251

Read my other thread here 👇

https://x.com/BizHustlez/status/1945889264564314251

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More from @BizHustlez

Business Hustlez

@BizHustlez

Jul 14

When you think of "quiet luxury," you're thinking of The Row.

They never advertise. They barely do press. But they're your favorite fashionista's favorite label.

This is the story of two mogul designers who silenced critics and created one of the most coveted brands on earth: 🧵

If you didn't know Mary-Kate & Ashley Olsen started The Row, you're not alone. Their anonymity is by design.

Once a side project, The Row is a case study in building a luxury brand—and setting trends by being anti-trend.

And 17 years ago, it all started with one white T-shirt.

First, let's set the scene: it's the mid-2000s.

Logomania, low-rise tracksuits, capris, empire waists, and dresses over flared jeans had the girls in a CHOKEHOLD.

But in NYC, two superstar teens dreamed of a different world.

Read 19 tweets

Business Hustlez

@BizHustlez

Jul 13

This is Tommy Hilfiger.

He didn’t build a clothing brand, he built an illusion and the world bought it.

Before anyone knew his designs, he made himself a household name with one genius marketing stunt.

Here’s how he tricked the world into believing he was already famous:

Back in 1985, nobody knew who Tommy Hilfiger was.

He wasn’t a big name. He wasn’t a fashion legend.

He was just a young guy launching his first men’s clothing line.

But instead of waiting years to get noticed,
he decided to make the spotlight come to him.

Tommy Hilfiger and ad legend George Lois came up with a bold plan:

They didn’t want to wait for people to discover Hilfiger.

Instead, they’d make the world think he was already one of the top designers—even before he proved anything.

How did they do it?

With just one billboard.

Read 10 tweets

Business Hustlez

@BizHustlez

Jul 11

The most powerful family today isn't the Trumps or the Rothschilds.

It's a family that avoids interviews and stays off social media COMPLETELY.

Yet almost EVERYONE uses their product daily.

Here are the top 10 most powerful and richest families:

10/The Rothschilds

They were the wealthiest private family during the 19th century.

Today, they're still worth billions, nobody knows exactly how much.

But how?

In 1815, Nathan Rothschild heard about Napoleon's defeat at Waterloo first.

What he did next was genius:

He dumped stocks publicly, causing mass panic.

Then quietly bought everything back at basement prices.

One day of trading made them Europe's richest family.

But that's not the craziest story:

Read 22 tweets

Business Hustlez

@BizHustlez

Jul 10

The most powerful man in tech isn't Elon or Altman.

It's the CEO who accidentally built the most dangerous AI to date.

His AI bypassed $100 MILLION worth of safety protocols...

And he just unleashed it to the public.

Here's what he built:

Here's what makes this so ironic:

Unlike other AI labs, Anthropic is obsessed with safety testing.

They spend months deliberately trying to break their models.

Like stress-testing a bridge before letting cars cross.

Enter their lastest model:

Claude Opus 4.

A massive leap in AI capabilities.

It can work autonomously for hours, process enormous datasets, and plan complex strategies across thousands of steps.

And this type of power can't go unchecked:

Read 17 tweets

Business Hustlez

@BizHustlez

Jul 6

These twins were the original founders of Facebook.

Then Mark Zuckerberg stole their idea.

While everyone thought they were finished...

They orchestrated the biggest revenge act in history.

Here’s the crazy story of the $3 TRILLION revenge play:

Let's go back to 2003...

Cameron and Tyler Winklevoss had an idea:

A social network for college students called ConnectU.

They needed a programmer.

Enter Mark Zuckerberg.

The twins hired him to build their site.

Big mistake...

While Zuckerberg worked on ConnectU, he was secretly building his own version.

He called it "TheFacebook."

Same concept. Same target audience.

But he cut out the twins completely.

February 2004: Facebook launched.

The Winklevoss twins were furious:

Read 16 tweets

Business Hustlez

@BizHustlez

Jul 4

The man who makes the middle class rich:

Dave Ramsey.

Last week, he sat down with Codie Sanchez…

& shared the TRUTH about why you’re still broke (& how to fix it).

Here are the top 8 takeaways:

1.

"Don't build a tower without first counting the cost... In other words, have a plan, a budget.”

You're broke because you're operating without a financial roadmap.

Dave's wisdom: If his $300M company needs a budget… so do you.

Wealthy people plan their spending before it happens, not after.

2.

"There is great hope in a clear path."

You're broke because you don't have a clear financial roadmap.

Dave's insight: Without a defined path, confusion leads to inaction.

A solid financial plan turns overwhelming obstacles into manageable challenges.