Thread by @Coach_Osku

Possession.
Shots.
Passes.
xG.

Coaches get bombarded with data.
But most of it’s just noise. 📊❌

If you want to evaluate the game properly…
You need to focus on signal—not generic stats.

A thread on how to block the noise 🧵

2.
Most post-match analysis looks like this:

🟢 We had 60% possession
🟢 We made 400 passes
🟢 We had 10 shots

Okay... and?

Did your team actually play the way you wanted?
Or just rack up sterile numbers?

3.
Here’s the trap:

You start chasing the data instead of the behaviours.
And forget that the goal isn’t possession.

The goal is to control the game.
The goal is to create chances with purpose.
The goal is to compete.

4.
Generic stats = generic team.

What matters is this:

📌 Did we win the ball back within 5 seconds after losing it?
📌 Did our fullbacks take initiative in wide 1v1s?
📌 Did we attack immediately after a regain?

That’s signal. That’s your game.

5.
The solution?

→ Build your own KPIs.
→ Link them directly to your principles.
→ Evaluate based on the behaviours you want to see—not what the broadcast shows you.

6.
Example:
You coach with the principle “Forward Mentality.”

Instead of looking at shots…
Track this:

✅ # of forward passes attempted after a regain
✅ # of players breaking lines after we win the ball
✅ # of final third entries within 10 seconds of possession

See the difference?

7.
It’s not that third-party data is bad.

It’s that it’s built for everyone.
Not for you.

Use it for extra context—but don’t let it replace your insight.
Your eyes.
Your game model.

8.
Signal over noise.

Principles over possession.

Behaviours over broadcast stats.

Be the coach who actually knows what they’re looking for.

9.
Inside the Football Coaching Hub, I share how I track the KPIs that matter—
not generic numbers, but actual match behaviours that align with your principles.

If you're ready to cut through the noise—
👉 Join here: skool.com/football-coach…