Thread by @wavdani

FULL thread of proof for each of these claims about newjeans mistreament + more 🧵

1. HYBE docs saying they wanted to throw/replace newjeans away since 2023

Antis say this was "debunked" mid march bc they 'took it out of their injunction arguments" but this was false, it was in their powerpoint, and included a rebuttal for it
topstarnews.net/news/articleVi…

2. Even before they debuted, HYBE never saw them as their own but as a tool to boost their other groups. In parts of their documents dedicated to NewJeans, they always spoke about how to counter them with another group instiz.net/name_enter/940…

Confirmation that the words in the HYBE documents were in fact from HYBE and not only of online comments

3. Belift asked for and copied NewJeans project proposal, leaked by Belift lab employee. This adds to the suspicions of HYBE trying to replace them.
allkpop.com/article/2024/1…

4. HYBE has very likely been using the TAG PR firm to control the media and create a smear campaign against NewJeans. Scooter Braun is the majority stakeholder of TAG PR.

Jeff Benjamin confimed that HYBE has been sending 'materials' about NewJeans & MHJ to overseas journalists on behalf of HYBE sports.khan.co.kr/article/202409…

TAG PR is the same firm who was outed for conducting a full social media takeover for Justin Baldoni, Drake and Johnny Depp, and were tasked of "burying" the women they were against

5. Journalist exposing HYBE bribing the media. Reminder that HYBE chose to audit ADOR a few days before their comeback to overshadow them, resulting in 1700 articles in 5 days.
There has also been evidence of paid bots triggered by keywords like "jeans". m.entertain.naver.com/home/article/2…

6. HYBE tried to downplay their success in Japan m.entertain.naver.com/home/article/2…

7. Belift made a video publicly calling NewJeans "subject of adult fantasy" when they were teens. Confirmed by native Korean speakers that no matter how you spin it, the wording was gross

8. Kicked out the ADOR CEO without informing NewJeans of what their future would look like, making them fearful and leaving them in the dark

source:

https://x.com/NewJeansSTRM/status/1948647144971534728

9. Fired/harassed half the ADOR staff into quitting. “There were unnecessary frequent meetings and harassment with performance directors and the members, demanded personal phones from managers, forced to stay in office for >3 hours and couldn’t go home.”

ADOR staff left in droves around the same time NewJeans filed to terminate their contracts. Its very clear that the work enviornment there was terrible, if dozens of adults are willing to quit their jobs then there is a very clear reason for it. m.entertain.naver.com/home/article/3…

10. Replaced staff with the same ones that called them objects of adult fantasy

11. Changed their entire labels way of operation so it no longer ran the same way as they joined with a completely new direction and set of values m.entertain.naver.com/home/article/1…

12. HYBE employees publicly mocked the NewJeans members on Blind

13. Sabotaged their 2024 comebacks by launching the audit a few days before their comeback, not promoting their comeback whatsoever, and controlling the media to negatively talk about them (a combination of past points)

14. Leaked predebut videos of NewJeans to the public from when they were minors for legit no reason

15. Leaked their medical records from when they were minors to the public for legit no reason, i will not be sharing them

16. BSH started mocking their success at Ditto

source: press conference

17 & 18. Barred them from working with their beloved staff that they were comfortable with and enjoyed working with by firing and suing Shin Wooseok and removing the Ban Heesoo content

19. Replaced their CEO with an incompetent woman who ignored the issue of them being ignored by the Belift manager, attempted to make Hanni feel like a liar, cried in front of them to emotionally manipulate them into thinking they were wrong allkpop.com/article/2024/1…

20. Hybe gave Belift the footage proof of the incident with Hanni, Belift deleted it so she couldn't use it in court. They later used this to confuse the public by releasing the wrong footage, claiming it was from the incident, and framing her as a liar.

https://x.com/NewJeansSTRM/status/1948647144971534728

Hybe claims the video was "automatically deleted", however they have the footage from "the same day" (quotes bc the footage released was actually from the day before). How could they only have half of the footage from that day? And why would they release the wrong footage?

21. Hybe attempted to sabotage NewJeans by telling them not to wear white ribbons in memoriam of those who passed during an airplane accident while all other Hybe groups wore them, thankfully Hanni made some last minute
njb-jj.notion.site/250307-ILGAN-S…

Hybe stans try to defend Hybe because of their statement saying NewJeans chose to wear their own, however it is safe to say after the Hanni incident that Hybe's word is not trustworthy and they are blatantly lying.

22. Former Hybe CEO Lee Jae Sang said "I am thinking of damaging NewJeans' brand value to eliminate both NewJeans and Min Heejin together"
m.entertain.naver.com/home/article/1…

23. Belift lab choreographer crashed out on Instagram the day of NewJeans Tokyo Dome fan meeting, complaining about a "forced retro trend" because they were going viral allkpop.com/article/2024/0…

24. Hybe producer posted a vid of him jumping on a NewJeans bunini the day after they announced their hiatus with the caption "I'm good!".
He has supported them once before, so his actual intent is unknown, but it is still extremely odd for the timing.
koreaboo.com/news/former-mo…

25. Belift content editor mocked Hanni in their groups video saying "You always meet your enemy in the company hallways"
This was originally pointed out by their fandom for being "shade" but after it gained traction they said it had nothing to do with them

26. Hybe didn't deny Hannis "ignore them" incident but instead tried to spin itto makee it seem like Hanni didnt actually care about the incident
Disproven already in a previous point so I move on.
but KNOW that Hanni cared, she did not "find it funny". hybe left out the context.

27. After their CEO was replaced, Hybe transferred 4.1b won of sles out of ADOR to cover other label's debts
pannchoa.com/2024/10/theqoo…

28. Hybe has been trying to split up the members through the media allkpop.com/article/2025/0…

29. Hanni had been ignored by Hybe staff since her debut, including Bang PD allkpop.com/article/2024/1…

30. ADOR leaked Hanni's visa to fuel xenophobic sentiments against her

31. Hanni was stalked by Dispatch for an article that accused the members and families of tampering

32. Pressured the NewJeans members to give up their studies and social lives
m.entertain.naver.com/home/article/3…

33. Ghosted the members, leaving them unsure if they were going to debut at all despite being promised to be Hybes first GG
pannchoa.com/2024/10/instiz…

34. Hybe tried to get NewJeans to "push out albums" to beat a competitor and falsify their sales, which could have been easily used against them

35. In the Hybe document, Hybe executives said they felt "plagued" by NewJeans being a stop-selling group along one of their own

this is similar to the point shared earlier as well

36. Hybe being shady towards Hyein's LV ambassadorship

The ambassadorship itself isnt important, but the fact that Hybe is favoring one group over another is the issue.
pannchoa.com/2025/03/theqoo…

37. Tried to sabotage NewJeans' endorsement of Apple products
youtube.com/watch?v=kGE8xb…
m.entertain.naver.com/home/article/2…
@/thegreatgaram for sources

38. Hybe turned a blind eye to overlaps between groups, contributing to his plan of replacing NewJeans

this is just common knowledge i fear, its not good for any of the parties involved as they will constantly be compared
pannchoa.com/2024/05/theqoo…

39. Hybe planned to put NewJeans on an 18 month hiatus after removing their CEO, claiming to find them a new producer even though they already had incredible ones that previously made 3 full album hits back to back to back

credit to garam again for source isplus.com/article/view/i…

40. Hybe tried to start a plagiarism scandal about NewJeans through "Bubble Gum", however Shakatak never answered any of ADOR's lawyers and never brought it to court despite saying they would
allkpop.com/article/2024/0…

41. New ADOR CEO illegally detained and interrogated NewJeans manager and violated their personal rights by attempting to seize and search their personal items

credits to garam again m.entertain.naver.com/home/article/2…

42. NJZ were offered the most important position at the Hybe Grammy Museum but Hybe told ADOR they were given a small spot, leading to them not joining bc they felt NJZ couldnt showcase their full potential & saw no benefit in it
m.entertain.naver.com/home/article/3…
m.entertain.naver.com/home/article/3…