Alex // Viral Growth for Apps Profile picture
Jul 28 7 tweets 3 min read Read on X
I just pulled my top 5 highest-converting videos from our creator network.

These generated the most downloads, not just engagement.

Here’s the winning strategy behind each one 🧵 Image
VIDEO 1: The "Self-Improvement Discovery" Hook

What made this convert?

→ Relatable scenario: "You look happier"
→ Unexpected source: Reading a relationship book
→ Quick transformation story (15 minutes = instant value)
→ Educational positioning over direct pitch

People love accidental discoveries that improve their lives.
The app becomes the tool for continued growth, not the main character.
VIDEO 2: The "Trending Topic Hijack" Strategy

Why does this crush on Snapchat?

→ Leverages Love Island buzz (high search volume)
→ "Me immediately after..." creates instant relatability
→ Topical content gets an algorithm boost
→ Current events = built-in audience

When there are topics people are talking about that are heavy on search, we jump on them right away. Smart way of jumping on trends. It's topic-related, not silly dances.

Trend-jack topics, not tactics. Focus on what people are searching for.Image
VIDEO 3: The "Crisis Moment" Formula

What are the main conversion drivers?

→ Ultimate nightmare scenario (wedding cancelled, betrayal)
→ Multiple layers of drama (fiancé + close friend + pregnancy)
→ Emotional exhaustion ("can't even cry anymore")
→ App positioned as a prevention tool

Makes downloading feel like protection against future devastation.
Fear-based motivation drives immediate action.
VIDEO 4: The "Medical Niche Expertise" Approach

Why does niche content outperform?

→ Medical terminology creates insider credibility
→ "During rounds" = authentic healthcare context
→ Specific medical question (Eliquis + CKD stage 4)
→ Professional knowledge positioning

When dealing with niche products, you need to speak that niche's language. Medical students spot outsiders very easily. Research needs to be even heavier.

Extreme specificity = extreme trust = extreme conversion.Image
VIDEO 5: The "Surprise Discovery" Narrative

What are the main elements of success?

→ Innocent intention (bringing dinner surprise)
→ Shocking revelation (office affair)
→ Unexpected twist (denial despite evidence)
→ Product reveal as evidence tool

Storytelling that positions the app as the truth-revealer, not the problem creator.
The sauce across all 5 videos:

✅ EMOTIONAL INVESTMENT (relatable scenarios)
✅ AUTHENTIC CONTEXT (real-life situations)
✅ APP AS ENABLER (not the hero)
✅ NATURAL INTEGRATION (organic product placement)

The biggest mistake app founders make is talking about their app instead of talking about the situations where their app becomes essential.

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More from @alexolim_

Apr 29
Bible Chat’s Playbook to #1 App Store

🚀 1M+ monthly downloads
💰 $200K+ MRR
📲 141M+ TikTok views
(all within a year of launch)

Most apps fail because they can’t crack distribution.

Here’s exactly how they did it: 🧵 Image
1 / Multi-Account Strategy

15+ TikTok accounts.

Different creators. Different audiences. Different styles.

They tested everything at once.

→ If it worked, they doubled down.
→ If it didn’t, they moved on fast.
2/ Creator-Led Growth
Instead of random influencers, they built creator-led accounts:
• @nessa.biblechat (21M+ views)
• @dagmara.biblechat (500K+ views)
• Several others

These creators post 3–5x weekly in a style that feels native (not like an ad).
Read 8 tweets
Apr 12
How to add 100k installs for productivity apps in less than 90 days.

Follow these 4 steps 🧵 Image
Productivity apps face unique growth challenges

Most productivity apps fail at marketing because they:
- Focus too much on features rather than transformational outcomes
- Look too similar to competitors in a "saturated" market
- Don't showcase real-world use cases that hook potential users
The 4-Step System for Productivity App Growth
1. Master the "Efficiency Transformation" Hook

For productivity apps specifically, these hooks convert best:
- Time-Saving Angle: "How I cut my workflow from 3 hours to 30 minutes"
- Organizational Transformation: Before/after of chaotic vs. organized workspaces
- Specific Use Case: "How I use this app to manage my side hustle while working full-time"
Read 9 tweets
Mar 19
Finding winning angles for short-form content isn't about creativity
It's about systematic testing.

Here's the system we use to create an infinite amount of winning angles 🧵
1. Start with the problem your app solves
List EVERY pain point (not just the obvious ones)

2. Create angle buckets:
- Money saved
- Time saved
- Status gained
- Frustration eliminated
- Specific use cases
- etc
3. Go where your users actually complain
- Reddit threads
- App reviews (especially competitors)
- TikTok and IG comments

4. Prototype fast, kill faster
- Test 5-10 angles weekly
- Kill anything <1% engagement
- Scale anything >3%
Read 4 tweets
Feb 11
My agency has posted 10,000+ pieces of short-form content.
Our #1 Viral Rule:
Never create content from scratch, always use a framework.

Here are 10 proven viral frameworks to produce viral videos.
THREAD 👇🧵
The "Pattern Interrupt" Framework

Structure:
- Start with unexpected visuals
- Drop a shocking stat
- Present solution
- Show proof
The "Authority Builder" Framework

Structure:
- State common belief
- Challenge it with data
- Show better way
- Prove results
Read 13 tweets
Jan 23
Your first 3 seconds for short form determine EVERYTHING.

A bad hook = dead video
A great hook = viral potential

After creating 1000+ viral videos for consumer apps, here's what we learned about hooks 🧵
First, some crazy stats:
60% of viewers decide whether to watch your video in the first 3 seconds.
And up to 70% of a video's success depends on the hook alone.
Let that sink in.
Here's how to craft hooks that stop the scroll:
Pattern Interruption

You need to break your viewer's autopilot scrolling.

How?
- Visual pattern breaks
- Unexpected statements
- Scroll-stopping imagery

Example: "Wdym there's an app that does this???"
Read 11 tweets

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