I just pulled my top 5 highest-converting videos from our creator network.
These generated the most downloads, not just engagement.
Here’s the winning strategy behind each one 🧵
VIDEO 1: The "Self-Improvement Discovery" Hook
What made this convert?
→ Relatable scenario: "You look happier"
→ Unexpected source: Reading a relationship book
→ Quick transformation story (15 minutes = instant value)
→ Educational positioning over direct pitch
People love accidental discoveries that improve their lives.
The app becomes the tool for continued growth, not the main character.
VIDEO 2: The "Trending Topic Hijack" Strategy
Why does this crush on Snapchat?
→ Leverages Love Island buzz (high search volume)
→ "Me immediately after..." creates instant relatability
→ Topical content gets an algorithm boost
→ Current events = built-in audience
When there are topics people are talking about that are heavy on search, we jump on them right away. Smart way of jumping on trends. It's topic-related, not silly dances.
Trend-jack topics, not tactics. Focus on what people are searching for.
VIDEO 3: The "Crisis Moment" Formula
What are the main conversion drivers?
→ Ultimate nightmare scenario (wedding cancelled, betrayal)
→ Multiple layers of drama (fiancé + close friend + pregnancy)
→ Emotional exhaustion ("can't even cry anymore")
→ App positioned as a prevention tool
Makes downloading feel like protection against future devastation.
Fear-based motivation drives immediate action.
VIDEO 4: The "Medical Niche Expertise" Approach
Why does niche content outperform?
→ Medical terminology creates insider credibility
→ "During rounds" = authentic healthcare context
→ Specific medical question (Eliquis + CKD stage 4)
→ Professional knowledge positioning
When dealing with niche products, you need to speak that niche's language. Medical students spot outsiders very easily. Research needs to be even heavier.
🚀 1M+ monthly downloads
💰 $200K+ MRR
📲 141M+ TikTok views
(all within a year of launch)
Most apps fail because they can’t crack distribution.
Here’s exactly how they did it: 🧵
1 / Multi-Account Strategy
15+ TikTok accounts.
Different creators. Different audiences. Different styles.
They tested everything at once.
→ If it worked, they doubled down.
→ If it didn’t, they moved on fast.
2/ Creator-Led Growth
Instead of random influencers, they built creator-led accounts:
• @nessa.biblechat (21M+ views)
• @dagmara.biblechat (500K+ views)
• Several others
These creators post 3–5x weekly in a style that feels native (not like an ad).
How to add 100k installs for productivity apps in less than 90 days.
Follow these 4 steps 🧵
Productivity apps face unique growth challenges
Most productivity apps fail at marketing because they:
- Focus too much on features rather than transformational outcomes
- Look too similar to competitors in a "saturated" market
- Don't showcase real-world use cases that hook potential users
The 4-Step System for Productivity App Growth 1. Master the "Efficiency Transformation" Hook
For productivity apps specifically, these hooks convert best:
- Time-Saving Angle: "How I cut my workflow from 3 hours to 30 minutes"
- Organizational Transformation: Before/after of chaotic vs. organized workspaces
- Specific Use Case: "How I use this app to manage my side hustle while working full-time"
Your first 3 seconds for short form determine EVERYTHING.
A bad hook = dead video
A great hook = viral potential
After creating 1000+ viral videos for consumer apps, here's what we learned about hooks 🧵
First, some crazy stats:
60% of viewers decide whether to watch your video in the first 3 seconds.
And up to 70% of a video's success depends on the hook alone.
Let that sink in.
Here's how to craft hooks that stop the scroll:
Pattern Interruption
You need to break your viewer's autopilot scrolling.