Sorry to interrupt all of the complaining about NIL, but I was compelled to post some actual positive NIL news. I understand this forum tends towards the sky is falling approach, particularly regarding anything related to NIL, but there have been vast improvements in the operations of NILGo this week.
There were some bumps in the road during the initial rollout—which expectedly led to a chorus of complaints and proclamations that the system will never work—but it seems like the CSC is working through the issues expeditiously. For a system that is still being created and installed, it is actually remarkable how much progress they have made.
I am also pleased to report that all of the deals that we are involved with have been approved without any adjustment to the compensation. These deals included many six-figure agreements, including agreements with what some used to call collectives, but which have been fully transitioned to fan engagement sites (i.e., a valid business purpose).
I think that is a testament to the hard work that is occurring on the institution/Associated Entity side as well as the CSC/NILGo side. Most of my clients started working on converting to a true NIL model last year and, though that is a far more difficult model to implement, the hard work is now paying off by improving the fans’ experience and generating above-the-cap NIL.
I know many folks have an agenda to criticize the new model, but I am seeing real evidence of it working and getting better. That is good news for college athletes, colleges, and fans.
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