Technical SEO is so so so booooorinnnggggg
But after optimizing 100+ websites I've identified 7 technical issues that make a yugeee difference mai fren.
I know 99.99999% of you won't do any of this, but the 0.00001% that do will see higher rankings.
Wanna check? 👀👇🏼
But after optimizing 100+ websites I've identified 7 technical issues that make a yugeee difference mai fren.
I know 99.99999% of you won't do any of this, but the 0.00001% that do will see higher rankings.
Wanna check? 👀👇🏼
1. Page speed = rankings (it's that simple)
Forget the fancy tools.
Just hit 90+ on Lighthouse and call it a day.
I've watched overall rankings flying up by doing basic stuff:
- Squashing bloated images
- Adding lazy loading
- Killing render-blocking JavaScript
You get my drift....
Forget the fancy tools.
Just hit 90+ on Lighthouse and call it a day.
I've watched overall rankings flying up by doing basic stuff:
- Squashing bloated images
- Adding lazy loading
- Killing render-blocking JavaScript
You get my drift....
2. Mobile-first means MOBILE-FIRST
Google crawls mobile versions first, but you're still designing for desktop like it's 2015.
Stop being an idiot.
Your mobile site needs to be perfect:
>> 16px fonts minimum (stop making people squint)
>> Buttons you can actually tap
>> Forms that don't make users rage-quit
>> Menus that work without a PhD
Google crawls mobile versions first, but you're still designing for desktop like it's 2015.
Stop being an idiot.
Your mobile site needs to be perfect:
>> 16px fonts minimum (stop making people squint)
>> Buttons you can actually tap
>> Forms that don't make users rage-quit
>> Menus that work without a PhD
3. Canonical chaos is murdering your authority
Duplicate content is everywhere and you don't even know it.
Every duplicate page splits your ranking power in half.
The usual suspects:
>> HTTP vs HTTPS mess
>> WWW vs non-WWW confusion
>> Filter parameters creating infinite indexable pages
>> Random session IDs polluting URLs
Clean. 👏 This. 👏 Up. 👏
Duplicate content is everywhere and you don't even know it.
Every duplicate page splits your ranking power in half.
The usual suspects:
>> HTTP vs HTTPS mess
>> WWW vs non-WWW confusion
>> Filter parameters creating infinite indexable pages
>> Random session IDs polluting URLs
Clean. 👏 This. 👏 Up. 👏
4. Internal linking with actual strategy
Random internal links = wasted opportunity.
Smart internal linking:
>> Pushes authority to your money pages
>> Shows Google what matters most
>> Creates clear site hierarchy
Random internal links = wasted opportunity.
Smart internal linking:
>> Pushes authority to your money pages
>> Shows Google what matters most
>> Creates clear site hierarchy
5. Schema markup (because rich snippets win clicks)
If you're not using structured data, you're leaving money on the table.
The heavy hitters:
>> FAQ schema
>> How-to markup
>> Product schemas
>> Review stars
>> Local business data
Higher click-through rates. Easier.
If you're not using structured data, you're leaving money on the table.
The heavy hitters:
>> FAQ schema
>> How-to markup
>> Product schemas
>> Review stars
>> Local business data
Higher click-through rates. Easier.
6. Stop wasting Google's crawl budget
Big sites waste crawl budget on garbage pages while their best content gets ignored.
Fix your robots.txt and XML sitemaps. Make Google crawl what actually makes you money, not your random tag pages from 2019.
Big sites waste crawl budget on garbage pages while their best content gets ignored.
Fix your robots.txt and XML sitemaps. Make Google crawl what actually makes you money, not your random tag pages from 2019.
7. Regular audits = staying ahead
Run quarterly deep dives and weekly quick checks.
At SWAT SEO, we catch problems before they become disasters.
Late fixes cost fortunes.
So, what way, digital man?
Run quarterly deep dives and weekly quick checks.
At SWAT SEO, we catch problems before they become disasters.
Late fixes cost fortunes.
So, what way, digital man?
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