🧵THREAD: Why PR is a matter of national security for Israel.
If Israel continues to lose the public perception battle in the West, the consequences will not just be reputational. They could be existential.
If Israel continues to lose the public perception battle in the West, the consequences will not just be reputational. They could be existential.
2/
Israel is being cast as an international pariah, not a democracy under fire, but a villain state that must be dismantled for global security.
This narrative is sticking, regardless of facts & it's going to be extremely challenging to reverse.
Think South Africa pre-1994.
Israel is being cast as an international pariah, not a democracy under fire, but a villain state that must be dismantled for global security.
This narrative is sticking, regardless of facts & it's going to be extremely challenging to reverse.
Think South Africa pre-1994.
3/
Support in Washington isn’t guaranteed post Trump.
As younger voters turn against Israel, politicians follow.
Already:
🇬🇧🇫🇷🇩🇪🇵🇹🇸🇪🇮🇪🇪🇸🇳🇴🇸🇮🇨🇦
European countries & Canada are tripping over themselves to recognise Palestine.
Foreign policy is downstream of public opinion.
Support in Washington isn’t guaranteed post Trump.
As younger voters turn against Israel, politicians follow.
Already:
🇬🇧🇫🇷🇩🇪🇵🇹🇸🇪🇮🇪🇪🇸🇳🇴🇸🇮🇨🇦
European countries & Canada are tripping over themselves to recognise Palestine.
Foreign policy is downstream of public opinion.
4/
Economic fallout is ensuing.
💸 Quiet boycotts.
💼 “ESG” investors dropping Israeli firms.
✈️ Tourism and cultural exchanges drying up.
Israel’s “Start-Up Nation” brand depends on international goodwill. That goodwill is shrinking.
Economic fallout is ensuing.
💸 Quiet boycotts.
💼 “ESG” investors dropping Israeli firms.
✈️ Tourism and cultural exchanges drying up.
Israel’s “Start-Up Nation” brand depends on international goodwill. That goodwill is shrinking.
5/
Israel is facing academic & cultural isolation.
-Israeli scholars disinvited.
-Artists shunned.
-Collaborations cancelled.
This is intellectual ghettoisation in real time.
Once you're out of the room, you're out of the conversation - and out of influence.
Israel is facing academic & cultural isolation.
-Israeli scholars disinvited.
-Artists shunned.
-Collaborations cancelled.
This is intellectual ghettoisation in real time.
Once you're out of the room, you're out of the conversation - and out of influence.
6/
Gen Z is growing up with one story: Israel = Oppressor.
They are tomorrow’s journalists, diplomats, teachers & boardroom execs.
If Israel does not commit to changing that story now, it will be seeding long-term ideological hostility that won’t fade for a generation.
Gen Z is growing up with one story: Israel = Oppressor.
They are tomorrow’s journalists, diplomats, teachers & boardroom execs.
If Israel does not commit to changing that story now, it will be seeding long-term ideological hostility that won’t fade for a generation.
7/
What are the security consequences of all of this?
Enemies watch the PR collapse and smell weakness.
Perception of isolation = emboldened actors like Iran & its proxies.
When the world sees terrorism as “resistance,” deterrence fails.
What are the security consequences of all of this?
Enemies watch the PR collapse and smell weakness.
Perception of isolation = emboldened actors like Iran & its proxies.
When the world sees terrorism as “resistance,” deterrence fails.
8/
When PR collapses, the narrative shifts from “end the war” to “end the state.”
This is no longer about borders or governments.
It’s about erasing Jewish sovereignty - entirely.
When PR collapses, the narrative shifts from “end the war” to “end the state.”
This is no longer about borders or governments.
It’s about erasing Jewish sovereignty - entirely.
END/
It's time to fight back hard legally. It’s time for donors to invest heavily & commit for the long-haul. It's time for high-profile Jews & allies to raise their heads above the parapet. It's time to gather international creatives. It's time to take this seriously. It's time.
It's time to fight back hard legally. It’s time for donors to invest heavily & commit for the long-haul. It's time for high-profile Jews & allies to raise their heads above the parapet. It's time to gather international creatives. It's time to take this seriously. It's time.
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