So @baseapp is Coinbase's attempt to create a ‘super app’ for crypto & the numbers show they might actually be onto something.
When Coinbase rebranded their wallet as Base App in July, it wasn't just a name change. They built what looks like WeChat for crypto.
@baseapp = Wallet functions + social feeds + payments + mini apps + AI assistance
The goal is eliminating the friction that keeps normal people away from Web3.
➠ What makes it different from other crypto wallets?
1/ SocialFi
The social aspect runs on @farcaster_xyz, letting users post content that can be turned into tradeable NFTs through @zora. So instead of just storing tokens, you're creating & monetizing content
Results?
➤ @base saw explosive growth in the number of new token launches during July
➤ Daily token creation jumped from 4k to over 15k after launch, with unique creators growing from 1.5k to 12k
2/ PayFi
The payment system (Base Pay) works like Apple Pay but uses USDC. You can tap your phone to buy coffee or pay for Shopify purchases
➤ 1% cashback until end of 2025
➤ This bridges crypto & real world spending in a way that actually feels natural
3/ Mini-apps
➤ It runs inside the platform covering games, prediction markets, yield farming & airdrops
➤ No switching btw different websites or downloading separate apps
➠ Smart wallet architecture
➤ Uses account abstraction (Users don't manage private keys or manually sign every transaction)
➤ You can create a wallet with just an email
➤ Gas fees get sponsored or optimized automatically (This removes the barriers that scare away mainstream users)
Trading volume grew from $1M to over $6M daily. Creator rewards spiked from $1k to over $30k per day. Over 8k Zora Smart Wallets became active during the initial surge. The numbers show real engagement, not just speculation.
@coinbase is shifting from being just an CEX to becoming Web3 infra. They're betting that the winning approach isn't making crypto more ‘crypto-native’ but making it feel like the Web2 apps people already understand.
Projects integrated with Base App are seeing real benefits.
+ @zora enables the content tokenization
+ @noicedotso handles social tipping
+ @clankeronbase helps in token creation
@base formed an independent security council in April 2025, separate from Optimism's governance. Combined with the Trump administration's friendlier crypto stance, speculation about a $BASE token is growing.
Most people want apps that solve problems. If @baseapp can make crypto feel as easy as Venmo while offering Web3's ownership benefits, it could drive real mainstream adoption.