BREAKING: President Trump just hit Switzerland with a 39% tariff.
The Swiss are panicking. Their government is holding emergency meetings. CEOs are begging for mercy.
Here’s why it matters—and why it’s working. 🧵
The Swiss are panicking. Their government is holding emergency meetings. CEOs are begging for mercy.
Here’s why it matters—and why it’s working. 🧵
2/ The tariffs were no accident.
Switzerland ran a $38.5 billion trade surplus with the U.S. last year. That’s more than Mexico!
Trump made it clear: if you want free access to America’s market, you don’t get to take and never give.
Switzerland ran a $38.5 billion trade surplus with the U.S. last year. That’s more than Mexico!
Trump made it clear: if you want free access to America’s market, you don’t get to take and never give.
3/ Switzerland now faces one of the highest tariff rates in the world—tied only with Syria, Burma, and Laos.
The EU got 15%.
The UK negotiated 10%.
Switzerland? 39%.
Why? Because they didn’t come to the table. They thought they were above all that.
The EU got 15%.
The UK negotiated 10%.
Switzerland? 39%.
Why? Because they didn’t come to the table. They thought they were above all that.
4/ Trump didn’t slam the door—he left it open.
The tariffs were announced on August 1, but don’t take effect until August 7.
That’s not a coincidence. It’s a negotiation tactic. And the Swiss got the message.
rodmartin.org/p/trumps-tarif…
The tariffs were announced on August 1, but don’t take effect until August 7.
That’s not a coincidence. It’s a negotiation tactic. And the Swiss got the message.
rodmartin.org/p/trumps-tarif…
5/ Within hours, Switzerland’s government called a special emergency session.
They’re offering to buy U.S. LNG, invest more in American manufacturing, and even send top officials to Washington this week to cut a deal.
About time. Fair's fair.
They’re offering to buy U.S. LNG, invest more in American manufacturing, and even send top officials to Washington this week to cut a deal.
About time. Fair's fair.
6/ Swiss stock markets tanked.
Luxury brands like Cartier, IWC, Longines, and Omega all fell 3%–5% on fears of losing access to their #1 export market: the USA.
This isn’t just pressure. It’s leverage.
Luxury brands like Cartier, IWC, Longines, and Omega all fell 3%–5% on fears of losing access to their #1 export market: the USA.
This isn’t just pressure. It’s leverage.
7/ As Trump says: “Tariffs are a tool, not a punishment.”
He’s forcing allies and rivals alike to the table—with American jobs, energy, and investment as the deal.
And so far, it’s working.
rodmartin.org/p/the-eu-trade…
He’s forcing allies and rivals alike to the table—with American jobs, energy, and investment as the deal.
And so far, it’s working.
rodmartin.org/p/the-eu-trade…
8/ Don’t listen to the critics.
Trump’s 39% tariff is a message: America is open for business—but not as a doormat.
Deal fair—or deal with the consequences.
The Swiss can have a better deal. They could have had a MUCH better deal 90 days ago.
Ask Iran.
Trump’s 39% tariff is a message: America is open for business—but not as a doormat.
Deal fair—or deal with the consequences.
The Swiss can have a better deal. They could have had a MUCH better deal 90 days ago.
Ask Iran.
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