This is Stanley.
A 110-year-old company that turned a $20 tumbler into $750 million in revenue.
And their turning point?
A car burning down.
Here's the insane story of how a car fire created a business empire:
A 110-year-old company that turned a $20 tumbler into $750 million in revenue.
And their turning point?
A car burning down.
Here's the insane story of how a car fire created a business empire:
So this girl on TikTok posts the craziest thing...
Her car literally burned to the ground.
But when she's filming the wreckage, she notices something:
Her Stanley cup is sitting there perfectly fine, with the ice still inside.
94.5 million views. Just like that.
Her car literally burned to the ground.
But when she's filming the wreckage, she notices something:
Her Stanley cup is sitting there perfectly fine, with the ice still inside.
94.5 million views. Just like that.
Here's where it gets wild...
Stanley's CEO didn't send some corporate BS response.
He literally made a TikTok and said "I'm buying you a new car."
That video got 56 million views.
Stanley's CEO didn't send some corporate BS response.
He literally made a TikTok and said "I'm buying you a new car."
That video got 56 million views.
Next thing you know, people are camping outside Target at 3 AM for these cups.
The #Stanley hashtag hits 3 billion views.
Everyone and their mom wants one.
But this wasn't actually luck...
The #Stanley hashtag hits 3 billion views.
Everyone and their mom wants one.
But this wasn't actually luck...
Back in 2019, Stanley was basically dead.
They were about to kill their Quencher tumbler completely.
Then they noticed something weird:
Some blog called The Buy Guide kept telling women to buy their cups.
Instead of ignoring it, they partnered up.
They were about to kill their Quencher tumbler completely.
Then they noticed something weird:
Some blog called The Buy Guide kept telling women to buy their cups.
Instead of ignoring it, they partnered up.
First drop: 5,000 cups gone in 4 days.
Second drop: 5,000 cups gone in 1 hour.
That's when it clicked.
They'd been selling to the wrong people for 100 years.
Second drop: 5,000 cups gone in 1 hour.
That's when it clicked.
They'd been selling to the wrong people for 100 years.
• Construction workers → Girls who want cute cups
• Boring green → 40+ colors to collect
• "It's durable" → "It's aesthetic"
• Dudes buying tools → 90% women customers
2019: $73M
2023: $750M
• Boring green → 40+ colors to collect
• "It's durable" → "It's aesthetic"
• Dudes buying tools → 90% women customers
2019: $73M
2023: $750M
I'm telling you right now...
This same opportunity exists on TikTok Shop.
Stanley found their audience by accident. You can find yours on purpose.
We're in a crazy time where ONE video can change a brand overnight.
This same opportunity exists on TikTok Shop.
Stanley found their audience by accident. You can find yours on purpose.
We're in a crazy time where ONE video can change a brand overnight.
If you want to learn how to spot these opportunities before everyone else...
Follow me @JohnnyProfound for the exact strategies.
Follow me @JohnnyProfound for the exact strategies.
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