Google just gave everyone the power to build their own AI assistant.
No coding. No subscription. 100% free.
Here’s how to set yours up in under 5 minutes 👇
1. Go to Gemini
➡Visit
➡Click "Gem Manager"
➡Hit "New Gem"
Gems are custom AI assistants you design—Google even has pre-made ones like Brainstormer, Career Guide, and Coding Partner. gemini.google.com
2. Name + Brain
➡Give your Gem a name.
➡Write its instructions (what it should do, how it should act).
➡Use the Magic Pencil ✏️ to auto-rewrite and improve them.
You’re now creating your own custom AI assistant. 🛠
3. Feed it knowledge
➡In the “Knowledge” section, upload up to 10 PDFs or images your AI can reference.
➡Remove or replace them anytime.
➡This is how you make your AI smarter than ChatGPT.
4. Test before launch
➡Use the Preview window to see exactly how your AI will respond.
➡Adjust instructions until it feels perfect.
5. Edit anytime
➡Go back to Gem Manager, click Edit, tweak instructions or knowledge.
➡Hit Update and your AI instantly levels up.
Claude can now create a full presentation in just 120 seconds.
No designer. No template. No stress.
10 prompts you can steal:
1. The Complete Presentation Blueprint
Act as a professional presentation consultant. Create a complete presentation blueprint for [topic]. Define the objective, target audience, key message, slide flow, and number of slides. Ensure the structure is logical, engaging, and professional.
2. The Investor Pitch Deck Builder
Act as a Y Combinator partner reviewing a seed-stage startup. Build a 12-slide investor pitch deck for [company/idea]. Include: problem, solution, market size, traction, business model, go-to-market, competition, team, financials, ask, and vision. Write the exact copy for each slide, keep it punchy, and flag the one slide investors will scrutinize most.
I just set up Claude as a full marketing ops team in 10 minutes.
it now audits ad accounts, replies on Reddit, tracks competitors, and writes for 4 platforms at once.
the $15K/mo retainer is dead.
here's the exact setup + 8 workflows:
the 10-minute setup:
1. connect Claude to Google Ads, Meta, and your CRM 2. plug in Reddit, X, and LinkedIn via MCP 3. give it your ICP, positioning, and 3 competitors 4. drop in your brand voice doc 5. let it loose
that's it. no retainer. no onboarding call. no SOW.
PAID ACQUISITION
1. audits your Google Ads account
→ flags search terms bleeding budget
→ spots asset groups with zero conversions
→ breaks down wasted spend by campaign
2. reallocates budget across channels
→ pulls data from Google + Meta
→ maps where CAC is lowest
→ shows where you're overspending vs revenue
A team at Stanford and Arc Institute fed a language model a DNA sequence and asked it to write a new virus.
It wrote hundreds of them. 16 worked.
One of them used a DNA packaging protein that doesn't exist in any known organism on Earth.
The model is called Evo 2.
Think of it as GPT, but trained on DNA instead of text. It reads genomes the way Claude reads code.
The team gave it ΦX174, a phage that infects E. coli, as a template. Then they asked for variants.
Not edits. Not tweaks. Whole genomes. From scratch.
They synthesized the top candidates in a lab. Grew them. Tested them on E. coli.
16 phages came out alive and infectious.
Several outperformed the original ΦX174 in growth competitions. They lysed bacterial cells faster. They were just better at being viruses than the virus they were modeled on.
Anthropic engineers don't prompt Claude the way you do.
They use internal frameworks that make the model think harder, structure better, and output at a level most users never unlock.
Here are 12 prompts so powerful they feel illegal to know about:
(Comment "Claude" and I'll DM you my Claude Mastery Guide)
1. Steal the signal: reverse-engineer a competitor's growth funnel
Prompt:
"You are a growth hacker who reverse-engineers funnels from public traces. Here are my competitor's public assets: [paste homepage URL, pricing page URL, two social posts, and 5 user reviews]. Identify the highest-leverage acquisition channel, the 3 conversion hooks they use, the exact copy patterns and CTAs that drive signups, and a step-by-step 7-day experiment I can run to replicate and improve that funnel legally. Do not ask questions. Output: 1-paragraph summary, a table of signals, and an A/B test plan with concrete copy variants and metrics to watch."
2. The impossible cold DM that opens doors
Prompt:
"You are a master cold outreach strategist. Target: [name], [role] at [company]. Their company does [one sentence about what they do]. My value proposition: [one sentence]. Write a 3-line cold DM for LinkedIn that gets a reply. Line 1: attention with a unique detail only a researcher would notice about their company. Line 2: one-sentence value proposition tied to their likely KPI. Line 3: tiny, zero-commitment ask that implies urgency. Then provide three variations by tone: blunt, curious, and deferential. End with a 2-line follow-up to send if no reply in 48 hours. Do not ask clarifying questions. Fill any gaps with your best assumption."