If you’re a PM and not using Claude like this, you’re already behind.
I broke down how top product managers at Google, Meta, and Anthropic actually integrate it into roadmap planning, PRDs, and stakeholder alignment.
It’s not about writing better docs.
It’s about thinking better decisions.
Here are 10 prompts they use daily:
1. PRD Generation from Customer Calls
I used to spend 6 hours turning messy customer interviews into structured PRDs.
Now I just dump the transcript into Claude with this:
Prompt:
---
You are a senior PM at [COMPANY]. Analyze this customer interview transcript and create a PRD with:
1. Problem statement (what pain points did the customer express in their own words?) 2. User stories (3-5 stories in "As a [user], I want [goal] so that [benefit]" format) 3. Success metrics (what would make this customer renew/upgrade?) 4. Edge cases the customer implied but didn't directly state
Be ruthlessly specific. Quote the customer directly when identifying problems.
---
2. Competitive Analysis with Actual Strategy
Most PMs just list competitor features in a spreadsheet like it's 2015 haha.
Here's how I get Claude to actually think like a competitive analyst:
Prompt:
---
You are a competitive intelligence analyst
Analyze [COMPETITOR] and answer:
- What job are customers hiring them to do? (not what features they have)
- Where are they vulnerable? (what complaints appear in G2/Reddit/Twitter?)
- What would you build to win their customers in the next 6 months?
- No generic "they have good UX" observations
- Only insights backed by public data you can cite
- Recommend 2-3 specific features we should build, with reasoning
After 2 years of writing with Claude, I can say it's the tool that revolutionized my content creation more than Grammarly, Hemingway, and every writing course combined.
Here are 10 prompts that transformed my writing and could do the same for you:
1. The 5-Minute First Draft
Prompt:
"Turn these rough notes into an article:
[paste your brain dump]
Target length: [800/1500/3000] words
Audience: [describe reader]
Goal: [inform/persuade/teach]
Keep my ideas and examples. Fix structure and flow."
2. Headline Machine (Steal This)
Prompt:
"Topic: [your topic]
Write 20 headlines using these formulas:
- How to [benefit] without [pain point]
- [Number] ways [audience] can [outcome]
- The [adjective] guide to [topic]
- Why [common belief] is wrong about [topic]
- [Do something] like [authority figure]
- I [did thing] and here's what happened
- What [success case] knows about [topic] that you don't
Start using "act as a marketing expert + data analyst + psychologist."
The difference is absolutely insane.
It's called "persona stacking" and here are 7 combinations worth stealing:
1/ Content Creation
Personas: Copywriter + Behavioral Psychologist + Data Analyst
Prompt:
"Act as a copywriter who understands behavioral psychology and data-driven content strategy. Write a LinkedIn post about [topic] that triggers curiosity, uses pattern interrupts, and optimizes for engagement metrics."
"Act as a product manager with UX design expertise and economic modeling skills. Analyze this feature request considering user experience, development costs, and market positioning. What's the ROI?"