Ever had someone give you something and not want to give it back? Data brokers feel the same…
An investigation by The Markup found that 35 registered Californian data brokers have noindex code on opt-out & data deletion pages.
Why? To keep them off search engines.
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An investigation by The Markup found that 35 registered Californian data brokers have noindex code on opt-out & data deletion pages.
Why? To keep them off search engines.
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That's not the only way that brokers create obstacles to user privacy.
An analysis of 750 US-based data broker groups revealed that 100s of brokers registered in one state but failed to register in another, despite the legal requirement.
Most of them operate nationally...
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An analysis of 750 US-based data broker groups revealed that 100s of brokers registered in one state but failed to register in another, despite the legal requirement.
Most of them operate nationally...
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Another study found that 43% of data brokers fail to respond to requests; the California Consumer Privacy Act (CCPA) requires them to do so within 45 days.
Even when responding, many impose extra hurdles, such as requiring people to share even more personal data.
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Even when responding, many impose extra hurdles, such as requiring people to share even more personal data.
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The absence of a national US privacy law, like the EU's GDPR or Brazil's LGPD, means that enforcement is left to states.
The CCPA is the most comprehensive privacy law in the US. Even in California, data brokers often fail to act as they're supposed to.
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The CCPA is the most comprehensive privacy law in the US. Even in California, data brokers often fail to act as they're supposed to.
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Help push back by:
- Using the Privacy Rights Clearinghouse data broker registry to identify & contact brokers holding data.
- Supporting legislation & enforcement actions.
- Protecting your personal information with privacy-focused tools, like Proton's services.
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- Using the Privacy Rights Clearinghouse data broker registry to identify & contact brokers holding data.
- Supporting legislation & enforcement actions.
- Protecting your personal information with privacy-focused tools, like Proton's services.
5/6
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