Thread by @NoahEpstein_

Sales calls are a fucking goldmine that 99% of people throw in the trash.

Record them. Transcribe them. Feed them to GPT.

Here's how I close deals without being a "sales guy":🧵

First, shoutout to @SergeGatari for this game-changer:

Never say "AI" on sales calls.

Say "automation" or "system" or literally anything else.

Tested this all week. People's guard drops INSTANTLY.

Here's what actually happens when you say "AI solution":

Client brain: "Oh great, another tech bro trying to sell me ChatGPT"

When you say "automation system":

Client brain: "This person might actually solve my problems"

The real magic happens AFTER the call.

While other agencies forget 80% of what was discussed...

I have every. single. word.

Names. Pain points. Objections. Budget hints. Everything.

My dead simple process:

- Record with Fathom/Fireflies (free tier works)
- Download transcript
- Drop into Claude/GPT
- Ask: "What follow-up email would close this deal?"

Done.

But here's where it gets disgusting...

GPT remembers shit you don't even notice:

"When you mentioned John from accounting..." "Regarding your Q3 deadline you briefly touched on..." "I noticed Sarah from marketing seemed concerned about..."

Clients think you're a fucking genius.

"Wow, this person actually LISTENS"

Meanwhile you were zoning out thinking about what to eat for lunch.

The transcript caught everything.

Real example from last week:

Client mentioned their CMO "Jessica" once in passing.
I forgot her name 5 seconds later.

My follow-up email referenced Jessica's concerns about implementation timeline.

Client response: "This is exactly what we needed to hear"

The psychology is beautiful:

People drop their guard when they think you truly understand them.

Nothing says "I understand" like referencing specific details they mentioned.

Even if you were barely paying attention.

Here's my exact prompt:

"Based on this sales call transcript, write a follow-up email that:

- References specific pain points discussed
- Names the actual people mentioned
- Addresses their unstated objections
- Moves toward closing the deal"

Pro tip: Clean up the transcript first

Remove your "ums" and "uhs" Fix any transcription errors Delete the small talk

GPT works better with clean data.

The follow-up email framework it creates:

Opening: Reference specific conversation point Problem: Their exact words, not yours Solution: Positioned as "system" not "AI" Proof: Relevant to

THEIR industry CTA: Soft close based on their buying signals

Another psychological hack:

People have fragile egos about their problems.

Never say "our system is better than your team"

Say "our system enhances what your team already does well"

Same outcome. Different feeling.

What kills deals:
"Our AI will replace..."
"Your current process is broken..."
"You're doing it wrong..."

What closes deals:
"This automates the repetitive parts..."
"Enhances your existing workflow..."
"Builds on what's working..."

The transcript also reveals their REAL objections.

What they say: "We need to think about it"

What the transcript shows:
They mentioned budget constraints 3 times, integration concerns twice, and kept asking about support.

Now you know what to address.

My close rate went from 20% to 45% doing this.

Not because I became better at sales.

Because I stopped forgetting important shit.

The transcript remembers everything. GPT connects the dots.

Side benefit:

You can analyse patterns across all your calls.

"What objections come up most?"
"What features do people actually care about?"
"Where do deals die?"

Feed 10 transcripts to GPT. Get a masterclass in your own sales process.

Tools I use:

Recording: Fathom (free)
Transcription: Built into Fathom or FireFlies
Analysis: Claude for nuance, GPT for structure
CRM: Notion (with transcripts attached)

Total cost: $0-20/month

The bottom line:

I'm shit at sales. Can't remember names. Zone out constantly.

But I close deals because:

- Everything gets recorded
- GPT catches what I miss
- Follow-ups reference exact pain points
- Clients feel truly heard

Stop trying to be a better salesperson.

Start being a better listener.

Or just record everything and let GPT do the listening for you.

Your commission checks won't know the difference.