Kevin Middleton Profile picture
Aug 29, 2025 10 tweets 4 min read Read on X
"My child isn't getting enough game time."

"The coach is useless."

"Other kids are getting special treatment."

"Just have fun"

Are parents causing an issue in grassroots football? 🧵 Image
2/

I've coached a lot of grassroots football and

*Spoiler alert*

The problem isn't always difficult parents.

It's often unclear communication from coaches and clubs. Image
3/

A lot of clubs do a great job of running grassroots football, they:

- Have codes of conduct.
- Set expectations BEFORE problems arise.
- They don't leave things ambiguous.

They are explicit about the rules and the consequences of breaking them Image
4/

Similarly, a lot of coaches

- Explain decisions BEFORE they make them.
- Communicate that development BEFORE results matter.

Again, being clear on what parents can expect Image
5/

But what if that hasn't happened?

Well, you need to have a code of conduct and be explicit about it.

If your club don't have one, you can create one for your team (there is a template in my community)

Without rules, all your stakeholders don't know where the line is. Image
6/

"Yeah, Kevin, but I have all those things, and my parents still cause issues"

Communication is key. Difficult conversations are... well... difficult.

However, if you don't have them, one bad egg can disrupt the entire team.

I've seen teams fold because the club or coach won't have the conversation.Image
7/

But I find that if you are clear and transparent with your communication, it solves 90% of problems.

For example, one team I was coaching was moving to the 9v9 format, and we had more players registered than we could take to games.

I called a meeting with the parents and presented the problem, with 2 solutions:

- Pick squads based on training merit
- Rotate squads

Gave them 7 days to decide and vote, then implemented what they voted for.

After all, it wasn't my team, it was theirs.

I was just looking after it.Image
8/

But my main point is that I was clear with them and involved them in the process.

So

Proactive communication prevents 90% of parent problems.

Reactive responses create 100% more drama.

And you can turn critics into allies. Image
9/

My community has full sections on 7v7, 9v9, and 11v11.

These are designed to help you:

- Develop your players in a methodical manner
- Plan your sessions
- Help you on matchday
- Increase your coach education
- Help with your wellbeing

Help you with things like stakeholder management

skool.com/coachingacademyImage
Image
10/

What does your club do you work with parents and stakeholders, instead of against them?

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More from @coach_kevin_m

Nov 20, 2025
For me, coaching isn’t about running through exercises and ticking boxes.

It’s about creating the conditions where learning sticks.

So how do we do that? 👇🧵 Image
2/

At the youth level, especially, our job is to build technical fluency and decision–making through purposeful practice.

Not paint–by–numbers sessions where kids follow lines and rules, and never learn to think. Image
3/

The aim isn’t to make players predictable; it’s to make them adaptable.

That means how you coach matters just as much as what you coach.

What Makes Coaching Effective? Image
Read 14 tweets
Nov 19, 2025
Grassroots Coaches!

Every parent is unique, but across thousands of coaching interactions, I've found that patterns have emerged

Here are my 8 parent types that you may have to deal with when coaching

(Warning! You may recognise yourself in one or two of them!)

👇🧵 Different parent types
2/

Type 1: The Supportive Parent

The ideal parent who understands development, trusts your expertise, and provides positive support.

Characteristics:

- Asks questions to understand rather than challenge your methods
- Focuses on the child's enjoyment and development over results
- Provides positive sideline support without instruction
- Communicates concerns privately and respectfully
- Volunteers help appropriately without oversteppingSupportive Parent
3/

Type 2: The Anxious Protector

A genuinely concerned parent whose anxiety about the child's well-being creates hovering behaviour and excessive worry.

Characteristics:
- Frequent questions about a child's happiness and inclusion
- Worry about physical challenges and potential injuries
- Concern about the emotional impact of criticism or mistakes
- Reluctance to allow the child to face appropriate struggles
- Need for regular reassurance about the child's progressAnxious Protector
Read 11 tweets
Sep 18, 2025
Lost count of the number of times I've been at a youth game and heard this phrase:

"🤬We worked on this at training last week "

Why Youth Football Development is like reading a factual book

(Hear me out)

🧵 Image
2/

When you read a factual book:

- Initially, you're just seeing words on a page that may make very little sense

- If you re-read or read on further, the words begin to associate with concepts

- By the end of the book, the words connect to layers and layers of different conceptsImage
3/

And if you reread the book:

- You start to think ahead of the page you are reading as the dots connect quicker in your head. Image
Read 12 tweets
Sep 13, 2025
My experience

The players who master the ball at 8 become the players who are still playing at 18.

All surfaces of both feet.

Ball Mastery isn't optional. It's the foundation everything else builds on.

Master the ball, stay in the game 🧵
2/

and Ball Mastery can be done anywhere, anytime. Players are freed from only touching a ball at an organised training session

"But, there are no defenders"
"He won't use this in a game"
"His eyes are down"

I despair when I hear these things.

Do you think the Real Madrid kid in the first Tweet just magically happened to be able to manipulate the ball with both feet and 3 different surfaces of both feet in the 1v1 and then 1v2? And could do so in a:

Balanced
Coordinated
Controlled
Comfortable

manner, while retaining the ball with the correct weight of touch?
3/

I doubt it.

Ball Mastery helps you get 100's of reps to build a love for the ball, so when you are learning a move or going into a 1v1 that involves using both feet or any part of them, players are not doing so from a standing start.

Will static or even some functional ball mastery moves be used in a game? No.

Will the game require players to be comfortable using both feet and all parts of those? Yes
Read 7 tweets
Sep 11, 2025
Technique about everything 💪

So how do players get from mastering the ball in the foundation phase to what you see in the video?

🧵

1/

Can you imagine how many hours of

- Juggling
- Ball Mastery
- Football

These players have had to invest to get to this level?

Thiago and Rodri have spent most of their lives doing this.
2/

So how does this even apply to my u8's, Kevin?

Well, I'm still reading coaches who are overly focused on the tactical, instead of the areas above.
Read 11 tweets
Sep 5, 2025
"Kids don't want to win."

A huge myth in Youth Football.

They absolutely do.

They just don't want to be DEFINED by the result.

Here's my experience of what adults get wrong about youth competition.

🧵 Image
1/

Kids forget the score 10 minutes after the game.

Some adults obsess about it for days.

Who has the healthier relationship with competition?

Children naturally focus on the experience.

Some of us teach them to focus on the OUTCOME. Image
2/

So what do kids actually want?

- To feel successful and capable
- To improve and get better
- To have fun while competing
- To be part of something exciting
- To celebrate moments of brilliance
- To try their best without fear Image
Read 9 tweets

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