Kevin Middleton Profile picture
Aug 29 10 tweets 4 min read Read on X
"My child isn't getting enough game time."

"The coach is useless."

"Other kids are getting special treatment."

"Just have fun"

Are parents causing an issue in grassroots football? 🧵 Image
2/

I've coached a lot of grassroots football and

*Spoiler alert*

The problem isn't always difficult parents.

It's often unclear communication from coaches and clubs. Image
3/

A lot of clubs do a great job of running grassroots football, they:

- Have codes of conduct.
- Set expectations BEFORE problems arise.
- They don't leave things ambiguous.

They are explicit about the rules and the consequences of breaking them Image
4/

Similarly, a lot of coaches

- Explain decisions BEFORE they make them.
- Communicate that development BEFORE results matter.

Again, being clear on what parents can expect Image
5/

But what if that hasn't happened?

Well, you need to have a code of conduct and be explicit about it.

If your club don't have one, you can create one for your team (there is a template in my community)

Without rules, all your stakeholders don't know where the line is. Image
6/

"Yeah, Kevin, but I have all those things, and my parents still cause issues"

Communication is key. Difficult conversations are... well... difficult.

However, if you don't have them, one bad egg can disrupt the entire team.

I've seen teams fold because the club or coach won't have the conversation.Image
7/

But I find that if you are clear and transparent with your communication, it solves 90% of problems.

For example, one team I was coaching was moving to the 9v9 format, and we had more players registered than we could take to games.

I called a meeting with the parents and presented the problem, with 2 solutions:

- Pick squads based on training merit
- Rotate squads

Gave them 7 days to decide and vote, then implemented what they voted for.

After all, it wasn't my team, it was theirs.

I was just looking after it.Image
8/

But my main point is that I was clear with them and involved them in the process.

So

Proactive communication prevents 90% of parent problems.

Reactive responses create 100% more drama.

And you can turn critics into allies. Image
9/

My community has full sections on 7v7, 9v9, and 11v11.

These are designed to help you:

- Develop your players in a methodical manner
- Plan your sessions
- Help you on matchday
- Increase your coach education
- Help with your wellbeing

Help you with things like stakeholder management

skool.com/coachingacademyImage
Image
10/

What does your club do you work with parents and stakeholders, instead of against them?

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More from @coach_kevin_m

Aug 30
"I walked past a session, and this coach was doing an 11v5 rondo. He was clueless"

I read comments like this, and variations of it, regularly on here

Here's why context matters more than 10 seconds of observation 🧵 Image
2/

What you don't know from 10 seconds of observation:

❌ Session objectives
❌ Where players are in their learning journey
❌ What happened before this moment
❌ What comes after
❌ Player capabilities and needs
❌ Their long-term development plan Image
3/

Possible context for sessions you disagree with:

✓ Building confidence in shy players
✓ Injury return protocol
✓ First session after holiday break
✓ Reward activity after hard technical work
✓ Age-appropriate for beginners

✓ Lack of coach knowledge Image
Read 8 tweets
Aug 27
Last weekend you watched your team play.

You saw them lose the ball 23 times.

You saw your striker missed three clear chances.

You observed that the pressing wasn't coordinated.

You review the footage afterwards

But are you analysing or "consuming" that footage?

🧵 Image
2/

The potential problem with match analysis:

- When you consume football, you see what happened.

- When you analyse football, you can see what "should" have happened next. Image
3/

There's a difference between knowing your team lost the ball 23 times and understanding the three specific trigger moments that caused those losses.

There's a difference between seeing your striker miss difficult chances and identifying the movement pattern that would create better ones.

There is a difference between focusing on the ball and what happens around and away from it.Image
Read 9 tweets
Aug 25
The ball is everything in football.

Yet do coaches still skip a crucial first step in player development?

After working with hundreds of youth players, I've learned that Mastering The Ball must come before everything else.

🧵 Image
2/

Here's a harsh truth:

A player who cannot master the ball will ALWAYS be fighting with the ball rather than using it.

Even if they perfectly understand when and how to beat a defender, their poor first touch will let them down.

The ball must become an extension of their body.Image
3/

Ball mastery isn't about fancy tricks or juggling records. It's more functional than that.

It's about creating players who:

• Rarely panic
• Can escape pressure
• Turn defenders inside out when needed
• Can think about the next action without having to fight with the ball

Confidence under pressure starts here. Skill beats size, always
Read 8 tweets
Aug 24
16 players. One 1v1 station.

Brutal football mathematics.

Is your 1v1 session focused on developing 1v1 players, or is it focused on developing queuing skills?

🧵 Image
2/

I've run this session. Every coach has.

It looks organised. It feels productive.

It only achieves the following.

- Wasted ball-rolling time
- Reduced reps
- Poor player engagement

Very little Image
3/

So what's the solution?

Try 4 stations instead of 1 = 400% more engagement.

Rotate stations every few minutes. Image
Read 6 tweets
Aug 20
"My team is forever bunching" is something I hear often.

So, how do you fix it? Image
For me, you play small-sided games, and you reward the players who avoid bunching and spread out

The session below encourages players to switch the ball often and gives the coach a chance to talk about the width and depth football principles.

Adapt it for the age and stage of your players.

p.s. If you don't have 8 goals, use 4.

Alternatively, use cone gates. Adapt and overcome!Image
But bunching isn't solved by shouting louder or explaining better.

It's solved by creating training environments where width feels natural, beneficial, and rewarding. Image
Read 4 tweets
Aug 18
Why do young footballers struggle to control the ball out of the air these days?

They let it bounce, scramble to collect it, and immediately lose possession to the nearest opponent.

🧵 Mastering the high ball
Most ball control training happens on the ground, which can lead to:

• Perfect passes to feet
• Predictable heights and speeds
• No aerial variety or challenge
• Static receiving positions

Young players master ground control, but fear aerial balls.
High ball control requires different skills:

• Reading trajectory and timing
• Body positioning and balance
• A strong core
• Cushioning technique variations
• Spatial awareness under pressure
• Confidence in aerial situations
Read 6 tweets

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