Mad Men, Don Draper:
“Advertising is based on one thing.
Happiness.
And do you know what happiness is?
It’s the smell of a new car.
It’s freedom from fear.
It’s a billboard on the side of the road that screams:
Whatever you’re doing is okay.
You will be okay.”
“Advertising is based on one thing.
Happiness.
And do you know what happiness is?
It’s the smell of a new car.
It’s freedom from fear.
It’s a billboard on the side of the road that screams:
Whatever you’re doing is okay.
You will be okay.”
1) Customers aren't buying "AI SEO tracking" from
They are buying freedom from the fear that a new, invisible force (AI search) is about to make their business obsolete
They are buying the reassurance that they are on top of the next big thing and that their business will be okayAISEOTRACKER.com
They are buying freedom from the fear that a new, invisible force (AI search) is about to make their business obsolete
They are buying the reassurance that they are on top of the next big thing and that their business will be okayAISEOTRACKER.com
2) Customers aren't buying "backlinks" from
They are buying freedom from the fear of being invisible.
They are buying the tangible feeling of progress (a new, high-quality link) that screams, "You are a legitimate player in this space. You are moving forward. You will be okay."LinkDR.com
They are buying freedom from the fear of being invisible.
They are buying the tangible feeling of progress (a new, high-quality link) that screams, "You are a legitimate player in this space. You are moving forward. You will be okay."LinkDR.com
3) Customers aren't buying "presentation slides" from
They are buying freedom from the fear of looking incompetent or having their brilliant ideas ignored
They are buying the confidence that comes from a polished, persuasive deck that reassures them, "Your ideas are valid. You are smart. You will be okay."GenPPT.com
They are buying freedom from the fear of looking incompetent or having their brilliant ideas ignored
They are buying the confidence that comes from a polished, persuasive deck that reassures them, "Your ideas are valid. You are smart. You will be okay."GenPPT.com
4) Customers aren't buying "consulting" from
They are buying access to an expert who can look at their chaotic situation and provide a clear, reassuring path forward
They are buying the billboard on the side of the road that says, "Your SEO strategy is the best there is. You will be okay."MagicSpace.agency
They are buying access to an expert who can look at their chaotic situation and provide a clear, reassuring path forward
They are buying the billboard on the side of the road that says, "Your SEO strategy is the best there is. You will be okay."MagicSpace.agency
5) Customers aren't buying a "boilerplate" from
@marc_louvion's shipfa.st/?via=illy
They are buying freedom from the fear of being a "wantrepreneur" who never launches anything
They are buying the tangible feeling of progress and the identity shift of becoming a "founder who ships"
They are buying the smell of a new Stripe notification
They are buying the billboard that says: "You are a real builder now. You will be okay"
@marc_louvion's shipfa.st/?via=illy
They are buying freedom from the fear of being a "wantrepreneur" who never launches anything
They are buying the tangible feeling of progress and the identity shift of becoming a "founder who ships"
They are buying the smell of a new Stripe notification
They are buying the billboard that says: "You are a real builder now. You will be okay"
6) Customers aren't buying "AI chatbots" from chatbase.co/?via=ilias
They are buying freedom from the fear that every unread support ticket is a customer silently deciding to cancel
They are buying the ability to sleep at night knowing no one is rage-tweeting about their "shit support" at 2am
They are buying the billboard that says: "You can scale without becoming the company everyone hates. You will be okay."
They are buying freedom from the fear that every unread support ticket is a customer silently deciding to cancel
They are buying the ability to sleep at night knowing no one is rage-tweeting about their "shit support" at 2am
They are buying the billboard that says: "You can scale without becoming the company everyone hates. You will be okay."
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