Google tried to buy this zero-revenue startup for $1 Billion.
Then Mark Zuckerberg countered with a $19 BILLION offer & everyone called him insane.
Now, that "startup" is used by 2 Billion people.
How Mark Zuckerburg quietly made the best tech investment ever
Then Mark Zuckerberg countered with a $19 BILLION offer & everyone called him insane.
Now, that "startup" is used by 2 Billion people.
How Mark Zuckerburg quietly made the best tech investment ever
2009: Two ex-Yahoo engineers were frustrated.
Every time they missed a call at the gym, they had to check multiple apps to see if friends were available.
"What if you could see statuses next to names in your phone's address book?"
That simple frustration would birth a $19B company:
Every time they missed a call at the gym, they had to check multiple apps to see if friends were available.
"What if you could see statuses next to names in your phone's address book?"
That simple frustration would birth a $19B company:
June 2009: Apple drops iOS 3.0. Hidden in the technical notes: "push notifications."
Most saw it as a minor update. But WhatsApp's founders saw something revolutionary:
Real-time messaging without burning battery life.
Everything was about to change:
Most saw it as a minor update. But WhatsApp's founders saw something revolutionary:
Real-time messaging without burning battery life.
Everything was about to change:
Their genius innovation?
Using phone numbers as usernames.
Think about it:
• No "create username"
• No "forgot password"
• No "find friends"
Your phone book WAS your social network.
The growth that followed was unprecedented:
Using phone numbers as usernames.
Think about it:
• No "create username"
• No "forgot password"
• No "find friends"
Your phone book WAS your social network.
The growth that followed was unprecedented:
🛑 𝗪𝗔𝗜𝗧 ✋
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By 2014, WhatsApp was a beast:
• Adding 1M new users DAILY
• 70% daily active users (higher than Facebook)
• 50B messages sent per day
The most amazing part? They had JUST 55 employees total.
Then came the dinner that changed everything:
• Adding 1M new users DAILY
• 70% daily active users (higher than Facebook)
• 50B messages sent per day
The most amazing part? They had JUST 55 employees total.
Then came the dinner that changed everything:
February 19, 2014: Silicon Valley.
Jan Koum parks his Porsche outside Zuck's $7M Palo Alto home.
The WhatsApp CEO thought it was just another casual dinner with a fellow tech founder.
But Zuck had been planning this moment for months:
Jan Koum parks his Porsche outside Zuck's $7M Palo Alto home.
The WhatsApp CEO thought it was just another casual dinner with a fellow tech founder.
But Zuck had been planning this moment for months:
Inside, a team of Facebook analysts had been studying a disturbing trend:
In country after country, WhatsApp was becoming people's primary way to communicate.
Not Facebook. Not Messenger. Not Instagram.
WhatsApp.
The data was shocking:
In country after country, WhatsApp was becoming people's primary way to communicate.
Not Facebook. Not Messenger. Not Instagram.
WhatsApp.
The data was shocking:
In just 5 years, WhatsApp had:
• Replaced SMS in Europe
• Become India's internet gateway
• Dominated Brazil's digital life
• Captured Mexico's mobile users
Facebook was watching its future slip away.
But it gets worse:
• Replaced SMS in Europe
• Become India's internet gateway
• Dominated Brazil's digital life
• Captured Mexico's mobile users
Facebook was watching its future slip away.
But it gets worse:
Google had entered the chat.
Larry Page had already offered $1B for WhatsApp in 2013.
Zuck knew: If Google got WhatsApp, Facebook could become the next MySpace.
He had to act fast:
Larry Page had already offered $1B for WhatsApp in 2013.
Zuck knew: If Google got WhatsApp, Facebook could become the next MySpace.
He had to act fast:
Over dinner that night, Zuck made his pitch:
"You're building the future of communication. We're building the future of connection. Together, we could connect everyone on Earth."
The price? $19 billion.
More than Instagram, YouTube, and Tumblr combined.
Then came the masterstroke:
"You're building the future of communication. We're building the future of connection. Together, we could connect everyone on Earth."
The price? $19 billion.
More than Instagram, YouTube, and Tumblr combined.
Then came the masterstroke:
Zuck's promise:
Keep everything. Your culture, your principles, your privacy focus.
Plus:
• Complete independence
• No pressure to monetize
11 days later, the deal was signed.
But the real story? What happened next:
Keep everything. Your culture, your principles, your privacy focus.
Plus:
• Complete independence
• No pressure to monetize
11 days later, the deal was signed.
But the real story? What happened next:
2016: WhatsApp makes two massive moves:
1. Drops the $1 annual fee — making it completely free worldwide
2. Adds end-to-end encryption — making it the world's most secure messenger
The result?
1. Drops the $1 annual fee — making it completely free worldwide
2. Adds end-to-end encryption — making it the world's most secure messenger
The result?
By February 2016: 1 BILLION monthly active users
But Facebook wasn't done. They saw something bigger than just messaging:
The future of business communication.
2018: WhatsApp Business launches...
But Facebook wasn't done. They saw something bigger than just messaging:
The future of business communication.
2018: WhatsApp Business launches...
Suddenly, millions of small businesses could:
• Sort messages
• Automate responses
• Handle customer service
All through WhatsApp. The growth exploded:
• Sort messages
• Automate responses
• Handle customer service
All through WhatsApp. The growth exploded:
By 2020:
• 2 billion total users
• 400M users in India alone
• Dominant in 180+ countries
• 50M+ businesses on the platform
WhatsApp had become more than an app. It was the internet's nervous system.
But here's the genius part:
• 2 billion total users
• 400M users in India alone
• Dominant in 180+ countries
• 50M+ businesses on the platform
WhatsApp had become more than an app. It was the internet's nervous system.
But here's the genius part:
They never compromised their principles.
There's never been any ads — and privacy is still the core focus.
The $19B bet had paid off.
All because Zuck saw a trend that would change the world...
There's never been any ads — and privacy is still the core focus.
The $19B bet had paid off.
All because Zuck saw a trend that would change the world...
Attention = Currency.
WhatsApp monopolized attention.
When you get a WhatsApp message, you check it...
But When you get an email or ad? Probably ignore it.
That's why Zuck paid $19B. Attention is the new oil...
WhatsApp monopolized attention.
When you get a WhatsApp message, you check it...
But When you get an email or ad? Probably ignore it.
That's why Zuck paid $19B. Attention is the new oil...
The more attention you harvest, the more successful you will be.
That's why the creator economy is booming. Once you harvest attention, you can do anything with it.
Transform your reputation. Become an authority in your field. Generate sales or investment.
Don't miss out. Start today...
That's why the creator economy is booming. Once you harvest attention, you can do anything with it.
Transform your reputation. Become an authority in your field. Generate sales or investment.
Don't miss out. Start today...
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