Thread by @tyler_agg

everything you need to automate customer research with AI:

manual customer research takes forever and you're probably missing the best insights

reddit is a goldmine of real customer conversations

where people share their actual problems, desires, and frustrations

but manually going through threads every day isn't scalable

this system automatically finds pain points, desires, ad angles, and emotional triggers from Reddit daily

instead of spending hours reading through forums

you get a clean report of customer insights with supporting quotes

all on autopilot

step 1: choose your target subreddits

identify communities where your customers actually hang out

> skincare brand - r/SkincareAddiction
> fitness product - r/fitness, r/loseit
> productivity app - r/productivity, r/getmotivated

step 2: set up daily scraping

use Reddit's API to pull the top threads from each day

this gives you fresh conversations where people are actively discussing their problems and what they wish existed

step 3: extract insights with AI in these categories:

> pain points
> desires
> objections
> emotional triggers
> trends

step 4: the filtering system (this is the game-changer)

the biggest problem with AI research tools is they give you the same insights over and over

"people want clear skin" - yeah, we know that already

you need a system that only shows you NEW insights

this is where embeddings come in

embeddings turn text into numbers that capture meaning

"I love food" and "I enjoy eating" use different words

but mean the same thing embeddings see they're similar because the numbers are nearly identical

step 5: duplicate detection process

when an AI finds a new insight, embeddings help narrow down your database to the top 5-10most similar existing insights

then an LLM compares the new insight to just those 5 and determines if it's truly new or a duplicate

this is way more accurate than asking AI to compare against your entire database

step 6: clean daily reporting

instead of drowning in repetitive information, you get reports with only genuinely new insights

each insight comes with actual quotes from Reddit users as supporting evidence

your research stays valuable instead of becoming noise

what this creates:

a clean, growing database of customer insights that doesn't get cluttered with duplicates

daily reports that actually teach you something new about your customers

real customer language you can use in ads and copy

to recap how to automate customer research with AI:

> target relevant subreddits where customers hang out
> scrape top daily threads automatically
> extract insights in specific categories with focused prompts
> use embeddings and LLMs to filter out duplicate insights
> get clean daily reports with only new findings