Alex Hormozi just made $81 MILLION in 24 hours.
Selling books...
His secret? "Digging the well" before he was thirsty.
Here's how Hormozi set a Guinness World Record, without a single sales pitch: 🧵
Selling books...
His secret? "Digging the well" before he was thirsty.
Here's how Hormozi set a Guinness World Record, without a single sales pitch: 🧵
Most entrepreneurs think: Create product → Find audience → Sell
Hormozi: Serve audience → Build trust → Launch feels like a gift
For 4 years, he published 1,400+ YouTube videos with ZERO sales pitches.
Just pure value. Every. Single. Video.
Here's how it worked out:
Hormozi: Serve audience → Build trust → Launch feels like a gift
For 4 years, he published 1,400+ YouTube videos with ZERO sales pitches.
Just pure value. Every. Single. Video.
Here's how it worked out:
When "$100M Money Models" launched, he already had millions of people who felt indebted to him.
The act of purchasing the book was a "thank you" for years of free education.
That's the difference between selling and serving.
There's also one key element that set Hormozi apart:
The act of purchasing the book was a "thank you" for years of free education.
That's the difference between selling and serving.
There's also one key element that set Hormozi apart:
He writes every single piece of content himself.
No ghostwriters. No agencies. No teams.
In an age of AI and outsourcing, authenticity became his biggest competitive advantage.
People can smell fake from a mile away, so this is his opening line on every piece of content:
No ghostwriters. No agencies. No teams.
In an age of AI and outsourcing, authenticity became his biggest competitive advantage.
People can smell fake from a mile away, so this is his opening line on every piece of content:
"FULL DISCLOSURE: I make content to make money - just on a longer time horizon than most."
Radical transparency builds radical trust.
While others hid their intentions, he led with them.
The launch strategy wasn't complex:
Radical transparency builds radical trust.
While others hid their intentions, he led with them.
The launch strategy wasn't complex:
1. 4 years of free value first
2. Built email list of true fans
3. Stacked irresistible bonuses
4. Made supporting him feel rewarding
5. Hosted live launch events
Simple execution → Compound results.
In reality, the book wasn't the business...
2. Built email list of true fans
3. Stacked irresistible bonuses
4. Made supporting him feel rewarding
5. Hosted live launch events
Simple execution → Compound results.
In reality, the book wasn't the business...
It was a trust signal for his real business:
Every reader became a potential customer for his $10M+ acquisition consulting.
The book was marketing disguised as product.
The numbers tell the story: Acquisition.com
Every reader became a potential customer for his $10M+ acquisition consulting.
The book was marketing disguised as product.
The numbers tell the story: Acquisition.com
• $81M in revenue (day one)
• 2.9M books sold in 24 hours(!)
• 4M+ followers across platforms
• Guinness World Record holder
All from giving away his best ideas for free.
Most founders think content is expensive (and it is, but not financially).
• 2.9M books sold in 24 hours(!)
• 4M+ followers across platforms
• Guinness World Record holder
All from giving away his best ideas for free.
Most founders think content is expensive (and it is, but not financially).
Hormozi proved it's the highest-ROI investment you can make.
Every video became a:
• Trust builder working 24/7
• Sales rep that never sleeps
• Lead generator on autopilot
The contrarian truth you probably don't want to hear:
Every video became a:
• Trust builder working 24/7
• Sales rep that never sleeps
• Lead generator on autopilot
The contrarian truth you probably don't want to hear:
In 2025, your content library IS your most valuable business asset.
More valuable than your product, your team and your technology.
Because it's the ONLY asset that compounds trust at scale.
If you're building a business worth acquiring, ask yourself:
More valuable than your product, your team and your technology.
Because it's the ONLY asset that compounds trust at scale.
If you're building a business worth acquiring, ask yourself:
"Am I digging my well now, or waiting until I'm thirsty?"
The companies commanding premium multiples are building trust BEFORE profit.
And trust is built one valuable piece of content at a time.
Want help building an owned media portfolio to drive revenue?
The companies commanding premium multiples are building trust BEFORE profit.
And trust is built one valuable piece of content at a time.
Want help building an owned media portfolio to drive revenue?
At @GalacticMediaTV, we will help you scale a YouTube channel that becomes a high performing asset.
If you're ready to scale your personal brand, let's chat:
cal.com/team/galactic/…
If you're ready to scale your personal brand, let's chat:
cal.com/team/galactic/…
Thanks for reading!
I'm Christian Mullican, founder of @GalacticMediaTV.
Follow me @cpmullican for more breakdowns on marketing and YouTube insights.
I'm Christian Mullican, founder of @GalacticMediaTV.
Follow me @cpmullican for more breakdowns on marketing and YouTube insights.
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