Thread by @tyler_agg

how to use AI for market research (step by step breakdown):

step 1: analyze your content performance

grab a batch of your best performing content and a batch that flopped

split them into two sections in a doc and feed to an LLM

and have it analyze the differences between what performed vs what didn't

your content performance is valuable data

as an AI can identify patterns in what resonates with your audience vs what doesn't

step 2: use deep research to find direct audience quotes

give a description of your target market and have it search reddit, quora, any forums really

and have it pull exact quotes from people discussing their pain points, desires, objections, fears regarding your offer

step 3: analyze customer conversations

you likely have DMs, customer support tickets, or direct conversations with customers

feed these into an AI to summarize common trends and patterns

step 4: create one comprehensive market research report

combine everything:
- performance analysis from your content
- direct quotes from target market
- research patterns from customer conversations

now you have a semi data-driven report

now you can feed it feed it into AI to get better feedback on new content ideas

or generate content ideas that actually resonate with your audience

or even draft content with context on what works vs what doesn't

bc now it understands your audience because you fed it real context/data

to recap AI market research:

- analyze best vs worst performing content
- use deep research for direct audience quotes
- summarize patterns from customer conversations
- compile into one comprehensive report
- use report as context for AI-generated content