Thread by @wannercashcow

🚨 Scriptwriting is the most overlooked skill in faceless YouTube

Here's how to write scripts that keep people watching (bookmark for later) 🧵

1) The most important thing to understand about faceless YouTube is that your words ARE your personality.

With faceless YouTube channels, there is no face to connect with

So your script is the channel's identity.

Every line must serve two jobs:
- Keep attention
- Deliver value/entertainment

If your script can't do that, it doesn't matter how "aesthetic" your visuals are. They'll click away.

And it all starts with this next part 👉🏼

2) Most people write faceless scripts like they're writing blog posts. This is the first mistake.

People don't read YouTube videos. They listen (and watch).

So your script must sound good out loud, not just look good on paper.

Here's how to fix that:

- Short sentences
- Conversational tone
- Clear transitions
- No jargon (unless explained)

You want the viewer to feel like the video is talking to THEM directly, even if it's an AI-generated voice-over.

3) The most critical part of your script is the first 30 seconds. The hook.

If your script loses them in the intro, no edit can save it.

The hook must do three things:
- Validate the click (did the video deliver what the title promised?)
- Create an open loop (a curiosity gap that needs to be closed)
- Set the tone and expectations

Bad hook:
"In this video, we're going to talk about habits."

Better hook:
"Most people think discipline is about waking up at 5AM. What actually matters is something nobody talks about, and it's probably why your life still feels stuck."

That's how you buy another 30 seconds of attention, because now the viewer wants to know what the thing is that no one is talking about...

4) After the hook, most beginner faceless scripts fall into the same trap: trying to say too much, and too fast

Instead, build your script around 3 to 5 strong payoffs

A payoff is any moment that delivers meaningful value / insight. That is basically the reason people keep watching.

So don't clutter your video with 8 different ideas in 6 minutes.

Go deep on fewer points and use transitions to carry momentum.

Use lines like:
- "But here's where it gets really interesting"
- "Most people stop here, but what happens next is insane"
- "This next part might sound obvious, but almost no one actually does it"

Keep creating open loops. That's how you hold 60%+ retention

5) The best faceless scripts follow a tension-and-release rhythm

You create tension by introducing a problem, a mistake, or a contradiction.

You release it by offering a solution, explanation, or unexpected twist.

Bad scripting gives away the answer too fast. Great scripting lets the viewer "earn" it

Here's an example pattern you can steal:

- Problem: "Most people fail to save money because they think budgeting is about cutting back."

- Tension: "But they're completely wrong, and this one mindset shift proves it."

- Release: "Instead of focusing on expenses, start XYZ. Because XYZ."

That is how you teach AND entertain!

If this thread has taught you anything, give it a like. Better yet, bookmark it before your next script ;)

Because if you're serious about turning faceless YouTube into a business, scripting is a skill you need to master

Follow @wannercashcow for more!