Thread by @cleanwithmike

I started a “boring” business 2 years ago.

Now it makes $40k/month.

Here are 10 rookie mistakes I wish I avoided when I started:

1) Not using multiple marketing channels

Without marketing and sales, you won't be able to effectively fill your pipeline.

A few options include:

• Google LSA (local service ads)
• Word-of-mouth leads
• Facebook Groups
• Facebook Ads
• Cold Calling
• Direct Mail
• Email

2) Not offering incentive programs

Incentive programs are a great way to turn potential leads into paying customers.

Here are 3 examples:

1. 10% discount on recurring bookings
2. 100% satisfaction guarantee
3. 15% first-time discount

3) Mismanaging client complaints

Whenever I receive a client complaint, I try to play the role of a double agent.

To my client?
↳ I’m the problem solver

To my cleaner?
↳ I’m the support system

4) Not following up

I always tried to follow up with my clients, no matter how the cleaning went.

If it went well, you’re basically being served a 5-star review on a silver platter.

If it didn't go well, it's a perfect opportunity to fix the problem & retain the client.

5) Inconsistently hiring

If there’s one thing I’ve learned from operating my cleaning business, it’s this:

Cleaners come and go.

If you’re not actively hiring (at all times), you’re putting the business at risk.

Remember that.

6) Not prioritizing efficiency

If you don’t:

• Delegate
• Automate
• Systemize

You'll never have the ability to remove yourself from the day-to-day operations.

We want this to be a lifestyle business.

7) Not conducting market research

In terms of location, here are some great points that will help you get started:

8) Under-appreciating your cleaners

Let’s get one thing straight.

Cleaning day in and day out is TOUGH.

If you’re not consistently showing your cleaners your appreciation…

They will leave.

9) Lacking an online presence

You want the business to look professional.

If you don’t have a dedicated online presence, you will struggle to get clients.

We live in a digital world.

Embrace it.

10) Grinding too hard.

Cleaning is a great way to make money.

But if you let that consume you, hustle culture will steer you in the wrong direction.

I made this mistake.

No matter what, business success is never worth losing the people close to you.

I hope this taught you something.

If you want to learn more about owning and operating your own remote home cleaning business...

DM me "Clean" and I'll show you how it's done.

I'm looking to help 3 people build a business that:

• Is Completely remote
• Makes $10,000/month
• Doesn't require any experience

DM me "Remote" & let's see if you qualify.