Allen Braden Profile picture
Nov 6 14 tweets 4 min read Read on X
1 in 7 adults is a millionaire in Switzerland.

That’s 5x higher than the US.

So I did a deep dive into their habits.

7 ways the Swiss think about money — and why they’re richer than you:

A thread 🧵 Image
Switzerland has the highest percentage of millionaires in the world.

There’s 1 billionaire for every 80,000 people.

What’s their secret?

Is it their banking system and staying neutral?

To start answering this question, check out this interview with some locals:
Before we dive in, here are some statistics:

• 14.9% of Swiss adults are millionaires
• That's nearly double the rate of the US (8.8%)
• Yet Switzerland isn't even in the top 10 for average income

So how do they do it?

It's all about some key mindset shifts – here's a clue: Image
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They Rent for Life (& They Love It)Shocking fact:

Only 41% of Swiss own their homes.

In the US? It's over 65%.

Swiss millennials aren't obsessed with buying houses.

Why? They invest the difference in high-yield assets instead. Meanwhile...
They Treat Saving Like a Bill

Most people save what's left after spending.

The Swiss? They spend what's left after saving.

They automate 20-30% of their income into savings BEFORE touching it.

It's not about willpower. It's about systems.

But saving alone won't make you rich:
Swiss People Invest in Themselves

The average Swiss spends 10%+ of their income on education and skills.

Every year. They're not chasing degrees. They're after specific, high-value skills.

Think languages, tech skills & financial literacy.

Speaking of finances:
The "Multi-Bank Strategy"

Swiss millionaires don't put all their eggs in one basket.

They typically use 3-5 different banks for various purposes:

• Local bank for daily transactions
• Private bank for wealth management
• International bank for foreign exchange

Why do this?
Risk Mitigation & Opportunity Maximization

Different banks = different strengths and offerings.

For example, one might offer better rates for real estate investments, while another excels in international trades.

It's about leveraging each bank's unique advantages. Image
Master "Stealth Wealth"

You won't see Swiss millionaires flaunting designer logos or exotic cars.

They live below their means and reinvest the difference.

It's not about deprivation. It's about delayed gratification.

But the real game-changer?
The "Global Citizen"

Approach Swiss investors think beyond borders.

They diversify globally, not just in assets, but in residency and

Many have second passports or residencies in other countries because it opens more financial opportunities & tax optimizations.
These strategies require patience and a long-term mindset.

The Swiss aren't after get-rich-quick schemes.

They're building generational wealth.

And that's perhaps the biggest lesson of all:

True wealth isn't about making money. It's about keeping and growing it.
So, what can we learn from the Swiss millionaire mindset?

• Automate your savings
• Live below your means
• Invest in high-value skills
• Think long-term and globally
• Diversify across banks and borders

The path to wealth is a marathon. Are you ready to run it?
I hope you've found this thread helpful.

Follow me @allen_explains for more.

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