I analyzed over 1,000 testimonials collected by our customers in the last 3 months.
A few interesting things I found that might just help you collect better testimonials faster
📹 Video testimonials
Out of the testimonials collected in the last two months, only 8% are videos.
What's even more interesting is that most of the campaigns don't explicitly request video testimonials, but they do mention that their endorsers can send one if they'd like.
🎁 Incentives
The most successful campaigns offer gifts in exchange for a testimonial.
Most popular gift is a discount, but one campaign sent out had massive success by giving away a freebie.