In the grand scheme of things, the past 1-2 years were probably the only years where a POS enabled crypto startup (specifically for merchant acceptance) could have gotten meaningful distribution and caught up.
A few reasons:
1. Crypto user experience was good enough (ie embedded wallets, gas abstraction).
2. Users are getting more frustrated with their card providers (ie Chase lowering the value of their points, etc).
3. Merchants being open towards payment methods that help them increase their bottom line revenue.
Instead, we got stablecoin debit cards powered by Visa (which is still a positive step forward!).
A messy brain dump on why Tori (an app we built that was the easiest way to access 7% APY via Aave), failed.
The initial hypothesis in 2024 was that retail wanted to access DeFi, but it was difficult - wallet set up, onramps, accessing DeFi was still hard.
If we made this easier with Privy / Plaid / DeFi abstraction, users will want this product.
However, we learned a bunch - compiled my notes below:
➤ Alot of it came down to how users psychologically measured the risk/reward of using Tori.
➤ The rates on Aave/Morpho vs the the high interest rate environment that we've had in the past 2 years didn't make sense for non crypto natives to take the risk on their principal.
➤ Because users could hypothetically lose their principal, the risk / reward didn't make sense (it turns out that users actually care about FDIC!).
➤ What actually made sense were crypto products where you took a higher risk, with a higher reward (aka Moonshot, memecoin trading apps). I failed to recognize memecoins as an asset class retail wanted to trade.
➤ Users got burned by Celsius/FTX, so had hesitancy towards using Tori and crypto in general. Even though we were self custodial (unlike Celsius), there's still hypothetically a chance users would lose their funds.
➤ Users want a fixed APY (ie 4% APY), not volatile/constantly moving APY's (even if it averages out). I'm excited to see what Morpho cooks with their fixed rates product.
I broke down the best onramp + offramp solutions for USDC in the U.S, based on 3 factors:
a) Onramp fee
b) Offramp fee
c) Payment method
Check the end of the thread to see which solution is the best.
Keep in mind:
- This doesn't include centralized exchanges.
- I'm not comparing the cheapest chain (ie AVAX vs SOL).
- Some solutions are limited by the payment method, and doesn't account for UX differentiators. For ex, Apple pay is usually more expensive, but a better UX.
𝟭. 𝗟𝗲𝘁'𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗠𝗼𝗼𝗻𝗽𝗮𝘆
ETH:
a) Onramp (buy) -> $100.00 for $93.14 USDC via Debit Card.
b) Offramp (sell) -> $100 USDC for $95.01 USD
Polygon:
a) Onramp (buy) -> $100.00 for $96.06 USDC via Debit Card.
a) Offramp (sell) -> $100.00 for $95.01 USD