Some people asked what a course correction could look like in practice.
These aren’t prescriptions or a complete list, but here are 10 concrete examples of how @Base could rebalance:
1) Communication strategy
2) Audience targeting
3) Don’t neglect CT
4) Onboarding UX reality
5) Objective analysis of opportunity costs
6) Re-evaluating assumptions
7) Re-centering the general purpose onchain economy
8) Base App: app discovery first
9) More founders inside the Base team
10) BASE token as base currency for the onchain economy
Let's get into it: 👇
1) Communication strategy
Perception matters.
If communication is perceived as mainly "creator economy support", the strategy needs adjustment. Even if the underlying intent is broader.
Results matter, not intentions.
As of now, the current communication doesn’t seem to land, regardless of how early we are.
2) Audience targeting
With communication, it already starts with clearly defining who you’re talking to, and where.
On X, the audience and reach from Base are overwhelmingly crypto-native/CT. Repeatedly promoting creator&content coins to an audience that clearly rejects them creates more friction than adoption.
The new creator economy should primarily be promoted on Web2 platforms. That’s also where onboarding the creators and millions of new users will come from.
Communication on X on the other hand, should focus more on apps, onchain businesses, and ownership-based products, the things that resonate with the core crypto community/CT.
3) Don’t neglect CT
CT is the natural, native community for every crypto and onchain company.
If even the most crypto-native users consistently reject a narrative, and mostly lose when interacting with it, it is worth asking why that is.
How are new users expected to have a better experience, and how are they welcomed into a community that neither likes nor benefits from that economy.
4) Onboarding UX reality
If new users are onboarded into highly speculative, short-term trading environments against experienced traders and snipers, most will lose and churn.
That teaches the wrong lessons:
- nothing can be held
- everything is PvP
- ownership doesn’t matter
That’s a difficult foundation for onboarding millions sustainably.
5) Objective analysis of opportunity costs
Everything in life comes with trade-offs. Focus, time, attention, and effort are finite.
Internally (ideally with external input), it would be helpful to assess not just what a creator economy-focus adds, but also what it displaces across builders, apps, economic activity, sentiment, and long-term retention.
6) Re-evaluating assumptions
Narratives like "we’re early", "we just need one mainstream breakout" or "CT doesn’t get it" can be comforting. But they also delay hard and necessary reflection.
Changing direction after heavy efforts is painful, that's right. But delaying necessary adjustments, are much riskier and far more damaging long-term than acting now.
7) Re-centering the general-purpose onchain economy
Base is one of the few chains with the potential to be truly general-purpose. That’s a blessing, not a curse.
But when visible effort skews too narrowly toward one sector, in this case the creator economy, Base risks under-utilizing its own potential, with real ecosystem opportunity costs in other sectors.
8) Base App: app discovery first
The Base app should primarily be a powerful onchain app-store and distribution layer for all builders.
Social features should be discussed to make them optional rather than default. Some users may want to focus on mini-apps only, or browse social feeds without trading, or prefer subscriptions/donations over trading content coins.
9) More founders inside the Base team
Seeing @jessepollak emphasize bringing more founders into the Base team is a very positive signal.
Deep builder experience inside the team translates into stronger builder ecosystems. Builders and founders are the lifeblood of any ecosystem and the best support comes from experienced people.
10) BASE token as base currency for the onchain economy
I have some ideas on how a stronger builder focus could be combined with the BASE token including real token value, while onboarding more builders, users, and creators. Happy to discuss this concretely.
Close
Base has and always had the rare opportunity to become and lead as a full onchain economy. But time and attention are finite. Seeing @brian_armstrong discussing the strategy publicly is the silver lining that I'm betting on.
Re-centering around builders, products, and ownership, while letting social and creator layers compound on top, feels like the best path to accomplishing Base's real mission.
Many of us want to help build that future and genuinely want to see Base succeed. It’s one of the best bets our entire industry has.
Let’s get to work. 🤝
These aren’t prescriptions or a complete list, but here are 10 concrete examples of how @Base could rebalance:
1) Communication strategy
2) Audience targeting
3) Don’t neglect CT
4) Onboarding UX reality
5) Objective analysis of opportunity costs
6) Re-evaluating assumptions
7) Re-centering the general purpose onchain economy
8) Base App: app discovery first
9) More founders inside the Base team
10) BASE token as base currency for the onchain economy
Let's get into it: 👇
1) Communication strategy
Perception matters.
If communication is perceived as mainly "creator economy support", the strategy needs adjustment. Even if the underlying intent is broader.
Results matter, not intentions.
As of now, the current communication doesn’t seem to land, regardless of how early we are.
2) Audience targeting
With communication, it already starts with clearly defining who you’re talking to, and where.
On X, the audience and reach from Base are overwhelmingly crypto-native/CT. Repeatedly promoting creator&content coins to an audience that clearly rejects them creates more friction than adoption.
The new creator economy should primarily be promoted on Web2 platforms. That’s also where onboarding the creators and millions of new users will come from.
Communication on X on the other hand, should focus more on apps, onchain businesses, and ownership-based products, the things that resonate with the core crypto community/CT.
3) Don’t neglect CT
CT is the natural, native community for every crypto and onchain company.
If even the most crypto-native users consistently reject a narrative, and mostly lose when interacting with it, it is worth asking why that is.
How are new users expected to have a better experience, and how are they welcomed into a community that neither likes nor benefits from that economy.
4) Onboarding UX reality
If new users are onboarded into highly speculative, short-term trading environments against experienced traders and snipers, most will lose and churn.
That teaches the wrong lessons:
- nothing can be held
- everything is PvP
- ownership doesn’t matter
That’s a difficult foundation for onboarding millions sustainably.
5) Objective analysis of opportunity costs
Everything in life comes with trade-offs. Focus, time, attention, and effort are finite.
Internally (ideally with external input), it would be helpful to assess not just what a creator economy-focus adds, but also what it displaces across builders, apps, economic activity, sentiment, and long-term retention.
6) Re-evaluating assumptions
Narratives like "we’re early", "we just need one mainstream breakout" or "CT doesn’t get it" can be comforting. But they also delay hard and necessary reflection.
Changing direction after heavy efforts is painful, that's right. But delaying necessary adjustments, are much riskier and far more damaging long-term than acting now.
7) Re-centering the general-purpose onchain economy
Base is one of the few chains with the potential to be truly general-purpose. That’s a blessing, not a curse.
But when visible effort skews too narrowly toward one sector, in this case the creator economy, Base risks under-utilizing its own potential, with real ecosystem opportunity costs in other sectors.
8) Base App: app discovery first
The Base app should primarily be a powerful onchain app-store and distribution layer for all builders.
Social features should be discussed to make them optional rather than default. Some users may want to focus on mini-apps only, or browse social feeds without trading, or prefer subscriptions/donations over trading content coins.
9) More founders inside the Base team
Seeing @jessepollak emphasize bringing more founders into the Base team is a very positive signal.
Deep builder experience inside the team translates into stronger builder ecosystems. Builders and founders are the lifeblood of any ecosystem and the best support comes from experienced people.
10) BASE token as base currency for the onchain economy
I have some ideas on how a stronger builder focus could be combined with the BASE token including real token value, while onboarding more builders, users, and creators. Happy to discuss this concretely.
Close
Base has and always had the rare opportunity to become and lead as a full onchain economy. But time and attention are finite. Seeing @brian_armstrong discussing the strategy publicly is the silver lining that I'm betting on.
Re-centering around builders, products, and ownership, while letting social and creator layers compound on top, feels like the best path to accomplishing Base's real mission.
Many of us want to help build that future and genuinely want to see Base succeed. It’s one of the best bets our entire industry has.
Let’s get to work. 🤝
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