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vibhu

@vibhu

Jul 5, 2022

An opinion I've been afraid to share: I think that DTC has failed, overall.

I've helped launch more brands than anyone else so maybe there's something to it.

The brands we hold up as beacons have been unprofitable for years. Every IPO tanks. Acquisitions are quickly sunset.

I would gander that Shopify's market cap is significantly more than all brands on their platform combined.

To run a DTC brand today you install 50 different apps and platforms. Leak away all of your margin and more to Facebook and Google.

If there is margin left you give it to your supply chain, which is a mess. Nobody has the cashflow to overcome seasonality.

So things aren't working and you add subscriptions, installment pay, insurance, warranties. Adds some incremental revenue but not enough.

Read 6 tweets

vibhu

@vibhu

Apr 8, 2022

I've created and helped edit hundreds of decks for myself and other founders that have gone on to raise $500m+ (ok I made this up but it's a lot)

Here are 8 specific ways to fix an ineffective fundraising deck

👇🏽

1/ Titles are for narrative

Avoid “Problem” or “Team” - tell us what to take away. Your titles, sequentially, should form a complete narrative.

“Problem” -> “The world is drowning in spam”
“Team” -> “We built Gmail’s spam filter and blocked billions of spam emails.”

2/ Single purpose slides

Make each slide about one thing. Some people try to cram everything into a fixed # of slides (10 is very common). Don't worry about deck size. Worry about information density.

Read 10 tweets

vibhu

@vibhu

Jan 19, 2021

Top of our leadership meeting every week: which of our SF stores were broken into, vandalized, which of our SF employees were harassed, how many windows were broken.

Have never mentioned this publicly, but we have stores all over the country and crime/employee harassment in our San Francisco stores (mostly Hayes Valley but now Chase Center as well) is 10x the rest of our stores combined.

I will use this thread to share major incidents as they happen from now on. Yesterday in Hayes, a man snuck into our backroom in daylight. When an employee went back there to ask him to leave, he went on a rampage, ripping products off shelves and breaking our signage.

Read 13 tweets

vibhu

@vibhu

Mar 13, 2020

At b8ta, we are in the business of physical retail stores. While we sell products online, our stores are the reason for our existence. We encourage our shoppers to touch and try all of the products at b8ta. We are truly in the business of touch and human-to-human relationships.

To give you a sense for scale, we have hundreds of retail employees, and, last year, we hosted over 2 million people in our stores. This year, we would have expected around 300,000 people per month. On average, they would interact with around 20 products. So 200k touches per day.

When COVID-19 showed in the US, we rolled out sanitizer to all of the stores and asked employees and shoppers to use frequently. We sent a WFH policy to our corporate employees. However, it became clear in the last few days that that's not enough.

Read 14 tweets

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