Thread by @giveupdontup

Explanation of why illits sometimes genuinely follow NewJeans' style and why Min Heejin was angry at BELIFT :

https://twitter.com/mokareru/status/2014235612354847012

I'll start by saying that the two groups are indeed different, at least because no one would completely copy someone else's brand. The girls from both groups are different, the lore is different, no one denies that

Fans heavily distort the meaning of all this, and I've said it many times before. Sometimes idols have a similar sweater, hairstyle, and so on

But as Min Heejin said, it's all a puzzle. If there are too many of these pieces connected to another group in one act, then the imitation of someone else's style can become obvious

I'm explaining all this in the simplest terms :

Let's take this performance. The outfits themselves, even if they resemble NewJeans, don't necessarily have to be linked to NewJeans

The background beat, even if it's reminiscent of NewJeans, could be used by others

The set design is also associated with NewJeans, but it's a popular style at the moment

Each of these things individually are elements used by many. However, the combination of these elements makes people think of NewJeans because that's exactly how a group's atmosphere is built

Let's take this specific case. Dance tutorials on paper have existed for a long time, and SNSD, BTS have done it. But with ILLIT, it's not just a similar design layout, but also the same method of promoting an album

That is, both groups used a tutorial as a way to promote their album, and on top of that, they have a similar design

All of this could have been avoided if BELIFT had taken just the promotional method, and not everything at once. But they don't just use the same promotional methods; they also sometimes replicate NewJeans' style (even if not always). That's what it all started with

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