Thread by @joshelizetxe

I’ve built and exited multiple companies, last one which I exited was 'Customer Helper Team LLC' which we sold for $70M back in 2022 to a public company.

If someone asked me how to build & exit a business the right way, here are 6 steps I’d focus on:

1. Build a real brand (not just a product)

If you don’t have a clear identity + positioning, you’re way harder to buy (and way easier to replace).

Brand = leverage.

2. Engineer revenue before you “scale”

Plug leaks + increase revenue per visitor/order: conversion rate optimization, AOV/LTV, retention.

This is how you make the business actually valuable.

3. Obsess over high-intent recovery (aka “found money”)

Stack email + SMS + retargeting… and then add the unfair advantage: calling abandoned checkouts (hot calling, not cold calling).

This can be a massive profit lever.

4. Systematize everything (so it runs without you)
SOPs, process, team, repeatability.

Buyers pay up when the business isn’t a “you job.”

5. Know your KPIs + have clean financials (no mess, no mystery)

If you want a premium multiple, your numbers + reporting + story have to be tight.

6. Build the exit path early (don’t wait until you’re tired)

Understand the playbook: prepping for exit, finding the right broker/vertical, packaging the business, and negotiating for top dollar.

If you want me to personally mentor you on selling your business in 2026–27, comment the word “EXIT” below, and I’ll send you a message.