The fintech world loves to talk about @Revolut. And for good reason 8.5/10 brand awareness, $14.3B in crypto/stablecoin transfer volume. A genuine giant.
But here's what caught my attention when I was putting together this analysis.
@BVNKFinance - $16.2B in transfer volume in 2025. More than Revolut ( *only in crypto, of course). Yet brand awareness sits at 6/10. Most people outside the B2B crypto infrastructure space have never heard of them.
That's not a failure. That's a deliberate choice, and honestly, a fascinating business model. You don't need to be famous when your clients are fintechs, payment platforms, and stablecoin issuers who move serious money and need serious rails.
A few other things worth noting:
@Visa (Partners) - $4.9B. This isn't Visa the card network flexing. This is the combined volume of their crypto card and stablecoin partners: @raincards, @RedotPay, @reapglobal, @ether_fi Cash, and others. The fact that Visa is enabling this infrastructure quietly, without much noise, tells you something about where traditional finance is actually heading.
@raincards at $1.24B with 5.6 brand awareness - punching above their weight for a relatively young player in the MENA/emerging markets space.
@blindpay at $500M - tiny bubble on the chart, but they're moving real money with almost zero public profile.
The broader takeaway: in crypto/stablecoin infrastructure, volume and brand awareness don't always move together. Some of the most important pipes are invisible.
_
Sources used:
dune.com/obchakevich/re…
dune.com/obchakevich_re…
dune.com/obchakevich_re…
dune.com/obchakevich/ra…
dune.com/obchakevich/po…
dune.com/obchakevich/cr…
_
Brand awareness methodology
Brand awareness score ( 1–10 ) was determined based on a composite assessment of four factors: social media presence and follower growth across LinkedIn, X; frequency and reach of mentions in crypto and fintech media over the past 12 months; search interest dynamics via Google Trends; and recognition within professional communities, including surveys among fintech founders, operators, and investors in relevant Telegram groups and LinkedIn networks.
Each factor was weighted equally, and scores were normalized to a 1–10 scale.
_
⚠️ This information is provided for informational and educational purposes only and is not investment advice and financial advice.
But here's what caught my attention when I was putting together this analysis.
@BVNKFinance - $16.2B in transfer volume in 2025. More than Revolut ( *only in crypto, of course). Yet brand awareness sits at 6/10. Most people outside the B2B crypto infrastructure space have never heard of them.
That's not a failure. That's a deliberate choice, and honestly, a fascinating business model. You don't need to be famous when your clients are fintechs, payment platforms, and stablecoin issuers who move serious money and need serious rails.
A few other things worth noting:
@Visa (Partners) - $4.9B. This isn't Visa the card network flexing. This is the combined volume of their crypto card and stablecoin partners: @raincards, @RedotPay, @reapglobal, @ether_fi Cash, and others. The fact that Visa is enabling this infrastructure quietly, without much noise, tells you something about where traditional finance is actually heading.
@raincards at $1.24B with 5.6 brand awareness - punching above their weight for a relatively young player in the MENA/emerging markets space.
@blindpay at $500M - tiny bubble on the chart, but they're moving real money with almost zero public profile.
The broader takeaway: in crypto/stablecoin infrastructure, volume and brand awareness don't always move together. Some of the most important pipes are invisible.
_
Sources used:
dune.com/obchakevich/re…
dune.com/obchakevich_re…
dune.com/obchakevich_re…
dune.com/obchakevich/ra…
dune.com/obchakevich/po…
dune.com/obchakevich/cr…
_
Brand awareness methodology
Brand awareness score ( 1–10 ) was determined based on a composite assessment of four factors: social media presence and follower growth across LinkedIn, X; frequency and reach of mentions in crypto and fintech media over the past 12 months; search interest dynamics via Google Trends; and recognition within professional communities, including surveys among fintech founders, operators, and investors in relevant Telegram groups and LinkedIn networks.
Each factor was weighted equally, and scores were normalized to a 1–10 scale.
_
⚠️ This information is provided for informational and educational purposes only and is not investment advice and financial advice.
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