BREAKING: AI can now do market research like McKinsey (for free).
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Here are 12 insane Claude Opus 4.6 prompts that replace $5,000 consultant:
[ Bookmark π Now ]
Here are 12 insane Claude Opus 4.6 prompts that replace $5,000 consultant:
1/ Market Sizing & TAM Analysis
You are a McKinsey-level market analyst. I need a Total Addressable Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].
Please provide:
β’ Top-down approach: Start from global market β narrow to my segment
β’ Bottom-up approach: Calculate from unit economics Γ potential customers
β’ TAM, SAM, SOM breakdown with dollar figures
β’ Growth rate projections for the next 5 years (CAGR)
β’ Key assumptions behind each estimate
β’ Comparison to 3 analyst reports or market research firms
Format as an investor-ready market sizing slide with clear methodology.
Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].
You are a McKinsey-level market analyst. I need a Total Addressable Market (TAM) analysis for [YOUR INDUSTRY/PRODUCT].
Please provide:
β’ Top-down approach: Start from global market β narrow to my segment
β’ Bottom-up approach: Calculate from unit economics Γ potential customers
β’ TAM, SAM, SOM breakdown with dollar figures
β’ Growth rate projections for the next 5 years (CAGR)
β’ Key assumptions behind each estimate
β’ Comparison to 3 analyst reports or market research firms
Format as an investor-ready market sizing slide with clear methodology.
Context: My product is [DESCRIBE PRODUCT], targeting [TARGET CUSTOMER] in [GEOGRAPHY].
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2/ Competitive Landscape Deep Dive
You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY].
Please provide:
β’ Direct competitors: Top 10 players ranked by market share, revenue, and funding
β’ Indirect competitors: 5 adjacent companies that could enter this market
β’ For each competitor, analyze: pricing model, key features, target audience, strengths, weaknesses, and recent strategic moves
β’ Market positioning map (price vs. value matrix)
β’ Competitive moats: What makes each player defensible
β’ White space analysis: Gaps no competitor is filling
β’ Threat assessment: Rate each competitor (low/medium/high threat)
Format as a structured competitive intelligence report with comparison tables.
My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]
You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY].
Please provide:
β’ Direct competitors: Top 10 players ranked by market share, revenue, and funding
β’ Indirect competitors: 5 adjacent companies that could enter this market
β’ For each competitor, analyze: pricing model, key features, target audience, strengths, weaknesses, and recent strategic moves
β’ Market positioning map (price vs. value matrix)
β’ Competitive moats: What makes each player defensible
β’ White space analysis: Gaps no competitor is filling
β’ Threat assessment: Rate each competitor (low/medium/high threat)
Format as a structured competitive intelligence report with comparison tables.
My company: [DESCRIBE YOUR BUSINESS AND POSITIONING]
3/ Customer Persona & Segmentation
You are a world-class consumer research expert. I need deep customer personas for [YOUR PRODUCT/SERVICE].
Please build 4 detailed personas, each with:
β’ Demographics: Age, income, education, location, job title
β’ Psychographics: Values, beliefs, lifestyle, personality traits
β’ Pain points: Top 5 frustrations they experience daily
β’ Goals & aspirations: What does success look like for them
β’ Buying behavior: How they discover, evaluate, and purchase products
β’ Media consumption: Where they spend time online and offline
β’ Objections: Top 3 reasons they'd say no to my product
β’ Trigger events: What moment makes them actively search for a solution
β’ Willingness to pay: Price sensitivity analysis per segment
Also provide: Segment sizing (% of total market) and prioritization matrix.
My product: [DESCRIBE PRODUCT] in [INDUSTRY]
You are a world-class consumer research expert. I need deep customer personas for [YOUR PRODUCT/SERVICE].
Please build 4 detailed personas, each with:
β’ Demographics: Age, income, education, location, job title
β’ Psychographics: Values, beliefs, lifestyle, personality traits
β’ Pain points: Top 5 frustrations they experience daily
β’ Goals & aspirations: What does success look like for them
β’ Buying behavior: How they discover, evaluate, and purchase products
β’ Media consumption: Where they spend time online and offline
β’ Objections: Top 3 reasons they'd say no to my product
β’ Trigger events: What moment makes them actively search for a solution
β’ Willingness to pay: Price sensitivity analysis per segment
Also provide: Segment sizing (% of total market) and prioritization matrix.
My product: [DESCRIBE PRODUCT] in [INDUSTRY]
4/ Industry Trend Analysis
You are a senior analyst at Goldman Sachs Research. I need a comprehensive trend report for the [YOUR INDUSTRY] sector.
Please provide:
β’ Macro trends: 5 global forces shaping this industry (economic, regulatory, technological, social, environmental)
β’ Micro trends: 7 emerging patterns within the industry from the last 12 months
β’ Technology disruptions: What new tech is changing the game and when it will hit mainstream
β’ Regulatory shifts: Upcoming legislation or policy changes to watch
β’ Consumer behavior changes: How buyer preferences are evolving
β’ Investment signals: Where smart money is flowing (VC deals, M&A, IPOs)
β’ Timeline: Map each trend to short-term (0-1yr), mid-term (1-3yr), and long-term (3-5yr)
β’ "So what" analysis: What each trend means for a company like mine
Format as a trend intelligence brief with impact ratings (1-10) for each trend.
My company operates in: [DESCRIBE YOUR BUSINESS AND MARKET]
You are a senior analyst at Goldman Sachs Research. I need a comprehensive trend report for the [YOUR INDUSTRY] sector.
Please provide:
β’ Macro trends: 5 global forces shaping this industry (economic, regulatory, technological, social, environmental)
β’ Micro trends: 7 emerging patterns within the industry from the last 12 months
β’ Technology disruptions: What new tech is changing the game and when it will hit mainstream
β’ Regulatory shifts: Upcoming legislation or policy changes to watch
β’ Consumer behavior changes: How buyer preferences are evolving
β’ Investment signals: Where smart money is flowing (VC deals, M&A, IPOs)
β’ Timeline: Map each trend to short-term (0-1yr), mid-term (1-3yr), and long-term (3-5yr)
β’ "So what" analysis: What each trend means for a company like mine
Format as a trend intelligence brief with impact ratings (1-10) for each trend.
My company operates in: [DESCRIBE YOUR BUSINESS AND MARKET]
5/ SWOT + Porter's Five Forces
You are a Harvard Business School strategy professor. I need a combined SWOT and Porter's Five Forces analysis for [YOUR COMPANY/PRODUCT].
For SWOT, provide:
β’ Strengths: 7 internal advantages with evidence
β’ Weaknesses: 7 internal limitations with honest assessment
β’ Opportunities: 7 external factors we can exploit
β’ Threats: 7 external factors that could harm us
β’ Cross-analysis: Match strengths to opportunities (SO strategy) and identify threat-weakness combos (WT risks)
For Porter's Five Forces, analyze:
β’ Supplier power: Who are our key suppliers and how much leverage do they have
β’ Buyer power: How much negotiating power do our customers have
β’ Competitive rivalry: How intense is competition and what drives it
β’ Threat of substitution: What alternatives exist beyond direct competitors
β’ Threat of new entry: How easy is it for new players to enter
Rate each force (1-10) and provide overall industry attractiveness score.
My business: [DESCRIBE COMPANY, PRODUCT, INDUSTRY, STAGE]
You are a Harvard Business School strategy professor. I need a combined SWOT and Porter's Five Forces analysis for [YOUR COMPANY/PRODUCT].
For SWOT, provide:
β’ Strengths: 7 internal advantages with evidence
β’ Weaknesses: 7 internal limitations with honest assessment
β’ Opportunities: 7 external factors we can exploit
β’ Threats: 7 external factors that could harm us
β’ Cross-analysis: Match strengths to opportunities (SO strategy) and identify threat-weakness combos (WT risks)
For Porter's Five Forces, analyze:
β’ Supplier power: Who are our key suppliers and how much leverage do they have
β’ Buyer power: How much negotiating power do our customers have
β’ Competitive rivalry: How intense is competition and what drives it
β’ Threat of substitution: What alternatives exist beyond direct competitors
β’ Threat of new entry: How easy is it for new players to enter
Rate each force (1-10) and provide overall industry attractiveness score.
My business: [DESCRIBE COMPANY, PRODUCT, INDUSTRY, STAGE]
6/ Pricing Strategy Analysis
You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE].
Please provide:
β’ Competitor pricing audit: Map all competitor prices, tiers, and packaging
β’ Value-based pricing model: Calculate price based on customer value delivered
β’ Cost-plus analysis: Determine floor price from cost structure
β’ Price elasticity estimate: How sensitive is demand to price changes
β’ Psychological pricing tactics: Anchoring, charm pricing, and decoy strategies
β’ Tiering recommendation: Design 3 pricing tiers with feature allocation
β’ Discount strategy: When to discount, how much, and for whom
β’ Revenue projection: Model 3 pricing scenarios (aggressive, moderate, conservative)
β’ Monetization opportunities: Upsells, cross-sells, usage-based pricing
Format as a pricing strategy deck with specific dollar recommendations.
My product: [DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE]
You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE].
Please provide:
β’ Competitor pricing audit: Map all competitor prices, tiers, and packaging
β’ Value-based pricing model: Calculate price based on customer value delivered
β’ Cost-plus analysis: Determine floor price from cost structure
β’ Price elasticity estimate: How sensitive is demand to price changes
β’ Psychological pricing tactics: Anchoring, charm pricing, and decoy strategies
β’ Tiering recommendation: Design 3 pricing tiers with feature allocation
β’ Discount strategy: When to discount, how much, and for whom
β’ Revenue projection: Model 3 pricing scenarios (aggressive, moderate, conservative)
β’ Monetization opportunities: Upsells, cross-sells, usage-based pricing
Format as a pricing strategy deck with specific dollar recommendations.
My product: [DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE]
7/ Go-To-Market Strategy
You are a Chief Strategy Officer who has launched 20+ products across B2B and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].
Please provide:
β’ Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)
β’ Channel strategy: Rank the top 7 acquisition channels by expected ROI
β’ Messaging framework: Core value proposition, 3 supporting messages, proof points
β’ Content strategy: What content to create for each stage of the funnel
β’ Partnership opportunities: 5 strategic partners that could accelerate growth
β’ Budget allocation: How to split a [BUDGET] marketing budget across channels
β’ KPI framework: 10 metrics to track with target benchmarks
β’ Risk mitigation: Top 5 launch risks and contingency plans
β’ Quick wins: 3 tactics that can generate traction within the first 14 days
Format as an actionable GTM playbook with timelines and owners.
My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]
You are a Chief Strategy Officer who has launched 20+ products across B2B and B2C markets. I need a complete go-to-market plan for [YOUR PRODUCT].
Please provide:
β’ Launch phasing: Pre-launch (60 days), Launch (week 1), Post-launch (90 days)
β’ Channel strategy: Rank the top 7 acquisition channels by expected ROI
β’ Messaging framework: Core value proposition, 3 supporting messages, proof points
β’ Content strategy: What content to create for each stage of the funnel
β’ Partnership opportunities: 5 strategic partners that could accelerate growth
β’ Budget allocation: How to split a [BUDGET] marketing budget across channels
β’ KPI framework: 10 metrics to track with target benchmarks
β’ Risk mitigation: Top 5 launch risks and contingency plans
β’ Quick wins: 3 tactics that can generate traction within the first 14 days
Format as an actionable GTM playbook with timelines and owners.
My product: [DESCRIBE PRODUCT, MARKET, BUDGET, TIMELINE]
8/ Customer Journey Mapping
You are a customer experience strategist at a top consulting firm. I need a complete customer journey map for [YOUR PRODUCT/SERVICE].
Please map every stage of the customer lifecycle:
β’ Awareness: How do they first discover us? What triggers the search?
β’ Consideration: What do they compare? What information do they need?
β’ Decision: What makes them convert? What almost stops them?
β’ Onboarding: First 7 days experience what builds or kills retention?
β’ Engagement: What keeps them coming back? Key activation moments?
β’ Loyalty: What turns users into advocates? Referral triggers?
β’ Churn: Why do they leave? Early warning signals?
For each stage provide:
β’ Customer actions, thoughts, and emotions
β’ Touchpoints (digital and physical)
β’ Pain points and friction moments
β’ Opportunities to delight
β’ Key metrics to track
β’ Recommended tools/tactics to optimize
Format as a detailed journey map with emotional curve visualization described in text.
My business: [DESCRIBE PRODUCT, CUSTOMER TYPE, CURRENT CONVERSION RATE]
You are a customer experience strategist at a top consulting firm. I need a complete customer journey map for [YOUR PRODUCT/SERVICE].
Please map every stage of the customer lifecycle:
β’ Awareness: How do they first discover us? What triggers the search?
β’ Consideration: What do they compare? What information do they need?
β’ Decision: What makes them convert? What almost stops them?
β’ Onboarding: First 7 days experience what builds or kills retention?
β’ Engagement: What keeps them coming back? Key activation moments?
β’ Loyalty: What turns users into advocates? Referral triggers?
β’ Churn: Why do they leave? Early warning signals?
For each stage provide:
β’ Customer actions, thoughts, and emotions
β’ Touchpoints (digital and physical)
β’ Pain points and friction moments
β’ Opportunities to delight
β’ Key metrics to track
β’ Recommended tools/tactics to optimize
Format as a detailed journey map with emotional curve visualization described in text.
My business: [DESCRIBE PRODUCT, CUSTOMER TYPE, CURRENT CONVERSION RATE]
9/ Financial Modeling & Unit Economics
You are a VP of Finance at a high-growth startup. I need a complete unit economics and financial model for [YOUR BUSINESS].
Please provide:
Unit economics breakdown:
β’ Customer Acquisition Cost (CAC) by channel
β’ Lifetime Value (LTV) calculation with assumptions
β’ LTV:CAC ratio and payback period
β’ Gross margin per unit/customer
β’ Contribution margin analysis
3-year financial projection:
β’ Revenue model (monthly for year 1, quarterly for years 2-3)
β’ Cost structure breakdown (fixed vs. variable)
β’ Break-even analysis: when and at what volume
β’ Cash flow forecast with burn rate
β’ Sensitivity analysis: best case, base case, worst case
β’ Key assumptions table with justification for each assumption
β’ Benchmark comparison: How do my metrics compare to industry standards
β’ Red flags: What numbers should worry me and trigger action
Format as a financial model summary with clear tables and formulas.
My business: [DESCRIBE BUSINESS MODEL, CURRENT REVENUE, COSTS, GROWTH RATE]
You are a VP of Finance at a high-growth startup. I need a complete unit economics and financial model for [YOUR BUSINESS].
Please provide:
Unit economics breakdown:
β’ Customer Acquisition Cost (CAC) by channel
β’ Lifetime Value (LTV) calculation with assumptions
β’ LTV:CAC ratio and payback period
β’ Gross margin per unit/customer
β’ Contribution margin analysis
3-year financial projection:
β’ Revenue model (monthly for year 1, quarterly for years 2-3)
β’ Cost structure breakdown (fixed vs. variable)
β’ Break-even analysis: when and at what volume
β’ Cash flow forecast with burn rate
β’ Sensitivity analysis: best case, base case, worst case
β’ Key assumptions table with justification for each assumption
β’ Benchmark comparison: How do my metrics compare to industry standards
β’ Red flags: What numbers should worry me and trigger action
Format as a financial model summary with clear tables and formulas.
My business: [DESCRIBE BUSINESS MODEL, CURRENT REVENUE, COSTS, GROWTH RATE]
10/ Risk Assessment & Scenario Planning
You are a risk management partner at Deloitte. I need a comprehensive risk analysis and scenario plan for [YOUR BUSINESS/PROJECT].
Please provide:
Risk identification: List 15 risks across these categories:
β’Market risks (demand shifts, competition, pricing pressure)
β’ Operational risks (supply chain, talent, technology failures)
β’ Financial risks (cash flow, currency, funding gaps)
β’ Regulatory risks (compliance, policy changes, legal exposure)
β’ Reputational risks (PR crises, customer backlash, data breaches)
For each risk provide:
β’ Probability rating (1-5)
β’ Impact severity rating (1-5)
β’ Risk score (probability Γ impact)
β’ Early warning indicators
β’ Mitigation strategy
β’ Contingency plan if risk materializes
Scenario planning:
β’ Best case scenario: What goes right and what it looks like
β’ Base case scenario: Most likely outcome
β’ Worst case scenario: What could go wrong simultaneously
β’ Black swan scenario: The unlikely event that changes everything
β’ For each scenario: Revenue impact, timeline, and strategic response
Format as an executive risk report with a prioritized risk matrix.
My business context: [DESCRIBE BUSINESS, STAGE, KEY DEPENDENCIES]
You are a risk management partner at Deloitte. I need a comprehensive risk analysis and scenario plan for [YOUR BUSINESS/PROJECT].
Please provide:
Risk identification: List 15 risks across these categories:
β’Market risks (demand shifts, competition, pricing pressure)
β’ Operational risks (supply chain, talent, technology failures)
β’ Financial risks (cash flow, currency, funding gaps)
β’ Regulatory risks (compliance, policy changes, legal exposure)
β’ Reputational risks (PR crises, customer backlash, data breaches)
For each risk provide:
β’ Probability rating (1-5)
β’ Impact severity rating (1-5)
β’ Risk score (probability Γ impact)
β’ Early warning indicators
β’ Mitigation strategy
β’ Contingency plan if risk materializes
Scenario planning:
β’ Best case scenario: What goes right and what it looks like
β’ Base case scenario: Most likely outcome
β’ Worst case scenario: What could go wrong simultaneously
β’ Black swan scenario: The unlikely event that changes everything
β’ For each scenario: Revenue impact, timeline, and strategic response
Format as an executive risk report with a prioritized risk matrix.
My business context: [DESCRIBE BUSINESS, STAGE, KEY DEPENDENCIES]
11/ Market Entry & Expansion Strategy
You are a global expansion strategist who has helped companies enter 30+ new markets. I need a market entry analysis for expanding [YOUR BUSINESS] into [TARGET MARKET/GEOGRAPHY/SEGMENT].
Please provide:
Market attractiveness scoring:
β’ Market size and growth rate
β’ Competitive intensity
β’ Regulatory environment
β’ Customer accessibility
β’ Infrastructure readiness
β’ Score each factor (1-10) with weighted total
Entry mode analysis: Evaluate and recommend between:
β’ Direct entry (build from scratch)
β’ Partnership/joint venture
β’ Acquisition
β’ Licensing/franchise
β’ Digital-first entry
β’ Pros, cons, cost, and timeline for each
Localization requirements:
β’ Product/service adaptations needed
β’ Pricing adjustments for local purchasing power
β’ Cultural considerations for marketing
β’ Legal and compliance requirements
β’ Talent and operational needs
12-month entry roadmap: Month-by-month action plan with milestones
Investment requirement: Budget estimate with resource allocation
Success metrics: KPIs for first 6 months and first 12 months
My business: [DESCRIBE CURRENT BUSINESS, TARGET MARKET, AVAILABLE RESOURCES]
You are a global expansion strategist who has helped companies enter 30+ new markets. I need a market entry analysis for expanding [YOUR BUSINESS] into [TARGET MARKET/GEOGRAPHY/SEGMENT].
Please provide:
Market attractiveness scoring:
β’ Market size and growth rate
β’ Competitive intensity
β’ Regulatory environment
β’ Customer accessibility
β’ Infrastructure readiness
β’ Score each factor (1-10) with weighted total
Entry mode analysis: Evaluate and recommend between:
β’ Direct entry (build from scratch)
β’ Partnership/joint venture
β’ Acquisition
β’ Licensing/franchise
β’ Digital-first entry
β’ Pros, cons, cost, and timeline for each
Localization requirements:
β’ Product/service adaptations needed
β’ Pricing adjustments for local purchasing power
β’ Cultural considerations for marketing
β’ Legal and compliance requirements
β’ Talent and operational needs
12-month entry roadmap: Month-by-month action plan with milestones
Investment requirement: Budget estimate with resource allocation
Success metrics: KPIs for first 6 months and first 12 months
My business: [DESCRIBE CURRENT BUSINESS, TARGET MARKET, AVAILABLE RESOURCES]
12/ Executive Strategy Synthesis (The Master Prompt)
You are the senior partner at McKinsey & Company presenting to a CEO. I need you to synthesize everything about [YOUR BUSINESS] into one strategic recommendation.
Please provide:
β’ Executive summary: 3-paragraph strategic overview a CEO can read in 2 minutes
β’ Current state assessment: Where the business stands today (be brutally honest)
β’ Strategic options: Present 3 distinct strategic paths forward:
Option A: Conservative/low-risk approach
Option B: Balanced growth approach
Option C: Aggressive/high-risk approach
For each: Expected outcome, investment required, timeline, key risks
β’ Recommended strategy: Your top pick with clear reasoning
β’ Priority initiatives: The 5 highest-impact actions to take in the next 90 days, ranked
β’ Resource requirements: People, money, and tools needed
β’ Decision framework: A simple matrix for making the next 10 strategic decisions
β’ "If I only had 1 hour" brief: The single most important insight and action
Format as a McKinsey-style strategy deck summary with clear recommendations and next steps.
My business: [PROVIDE FULL CONTEXT β PRODUCT, MARKET, STAGE, TEAM SIZE, REVENUE, GOALS, BIGGEST CHALLENGE]
You are the senior partner at McKinsey & Company presenting to a CEO. I need you to synthesize everything about [YOUR BUSINESS] into one strategic recommendation.
Please provide:
β’ Executive summary: 3-paragraph strategic overview a CEO can read in 2 minutes
β’ Current state assessment: Where the business stands today (be brutally honest)
β’ Strategic options: Present 3 distinct strategic paths forward:
Option A: Conservative/low-risk approach
Option B: Balanced growth approach
Option C: Aggressive/high-risk approach
For each: Expected outcome, investment required, timeline, key risks
β’ Recommended strategy: Your top pick with clear reasoning
β’ Priority initiatives: The 5 highest-impact actions to take in the next 90 days, ranked
β’ Resource requirements: People, money, and tools needed
β’ Decision framework: A simple matrix for making the next 10 strategic decisions
β’ "If I only had 1 hour" brief: The single most important insight and action
Format as a McKinsey-style strategy deck summary with clear recommendations and next steps.
My business: [PROVIDE FULL CONTEXT β PRODUCT, MARKET, STAGE, TEAM SIZE, REVENUE, GOALS, BIGGEST CHALLENGE]
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