HOW TO RUN A SALES INTERVIEW LIKE A SALES CALL:

By minute 20, you should already know these 5 things:
1/ Why the role is open

Backfill = someone failed or quit. The HM has a specific wound. Find it.

Expansion = the team is growing. You're walking into momentum.

These two scenarios require completely different positioning. You can't know which one you're in until you ask.
2/ What the last person got wrong

They'll say "not the right fit." Push past it.

What you're quantifying: the gap between what the role required and what the last person delivered.

That gap is your angle for the rest of the call.
3/ What a successful ramp looks like

Full number from week one, or a ramp period?

If there's a ramp: how long, and what does the company provide to support it?

If you don't know this by minute 20, you've missed an opportunity for them to envision YOU on their team.
4/ What success looks like at the end of Year 1

Not the job description. The goals the VP set behind closed doors.

"What does success look like for this team by end of FY26?"

The answer tells you if this role has a realistic goals & plan to hit them - or if you're walking into a set-up.
5/ Whether you've written anything down

If your notepad is blank at minute 20, so is the impression you're leaving.

Reps who take notes signal: I run calls. I capture. I follow up.

A blank notepad signals the opposite.
Bonus: have you redirected the conversation at least once?

Answered a question, then asked one back.

Every exchange going their direction means they ran the call.

The wordtrack: "[answer your question], can I ask - [question that shows domain knowledge]?"
The candidates who get the offer walk out knowing.

The ones who don't walk out hoping.

Full system to avoid the most common interviews mistakes in enterprise sales:

• • •

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More from @BowTiedCocoon

Mar 16
My head of partnership once told me:

"Candidates stand out more from the questions they ask than the ones they answer." He was 100% right.

Here are 5 questions I’d keep in my back pocket if I wanted to leave the interview *stronger* than I started it:
1/ Questions that build rapport

The goal: snap out of "interrogation" mode.

🐲: "What pulled you into sales in the first place?"
🐲: "What's changed the most for you since joining this company?"

People hire people they can picture working with.
2/ Questions that expose (without confronting)

Ask questions that invites the interviewer to signal how things work behind closed doors:

🐲: "How hands-on are you with your reps once they're ramped?"
🐲: "When a rep shows initiative here, how is that usually received?"
Read 8 tweets
Mar 2
Here's what no one will tell you about picking the right sales industry:

The difference between a $120k rep and a $400k rep is almost never talent.

I've watched average reps get rich selling in the right sector and watched Chads stay broke in the wrong one:
When I first started coaching, I assumed my best clients were the ones with the sharpest interview skills.

Wrong.

My best outcomes? The $200k+ placements. The ones who hit President's Club out of the gate.

They all had one thing in common:

They picked the right industry before they started interviewing.

The industry you sell in determines your ceiling.

Everything else is negligible below that ceiling.
Most reps choose companies the way they choose restaurants.

🤡: "I've heard of Salesforce. They seem cool. Let me apply."

That's brand recognition doing your thinking for you.

🐲 reps reverse-engineer the decision.

They ask: where is the money flowing right now, and which industries are positioned so that even a mid-tier rep clears six figures?
Read 13 tweets
Feb 27
Every hiring manager has a mental checklist of reasons NOT to hire you.

Your job isn't to avoid those reasons.

It's to address them *before* they arise.

Here are 5 objection come back that have helped my clients land roles at Snowflake, DoorDash, Stripe, and Samsara:
The mindset shift that changes everything:

🤡: objection = I'm bad
🐲: objection = what they actually care about

When a hiring manager says "I'm concerned about X", that's literally them telling you what you need to solve to get hired.

They just handed you the deal.
🚨 Script 1: "Your resume shows a lot of job hopping"

🐲: "I appreciate the directness. You're right, I moved twice in three years, and I want to be transparent about why.

My first move was chasing comp. I learned that was the wrong filter. My second move was escaping a sales org that [specific issue].

What I'm optimizing for now is [tenure + growth + right environment]. Which is exactly why I'm selective about who I'm talking to, and why this conversation matters to me."
Read 11 tweets
Feb 26
The first 5 minutes of your interview matter more than the other 40 combined.

Most candidates open with a resume walkthrough. That's why most candidates get rejected.

I rebuilt my opening from scratch after losing a role I should've landed. Here's the framework:
Quick context.

Early in my enterprise career, I walked into a hiring manager's office for a role that was made for me.

The HM asked: "Tell me about yourself."

I did what every candidate does. Started with my current role. Walked through my resume. Mentioned some deals. Said I was excited about the opportunity.

It was clean. It was professional. But little did I know... i sounded like everyone else he met that day.

& obviously I didn't get the callback.
A month later, a mentor told me something that changed everything:

"You answered the question they asked. You should've answered the question they meant."

When a HM says "tell me about yourself" they're not asking for your resume or your life story.

They're asking: *Why* should I keep listening?

You have 90 seconds to either become the most interesting person they've talked to that day, or fade into the pile of candidates who all sounded the same.Image
Read 12 tweets
Feb 23
My exact system for spotting which companies will make sales reps rich 12 to 18 months before everyone else figures it out.

This has helped 200+ clients position themselves at companies like Snowflake, DoorDash, Samsara, and more recently Tractian before the herd showed up.

Here's the blueprint:
The single biggest variable in a sales career isn't your skills.

It's where you sit.

A mid-tier rep at the right company will out-earn a top-1% rep at the wrong one by 2-3x.

EVERY SINGLE YEAR.

The problem is most reps pick companies the way 🤡s pick stocks based on brand name, vibes, and whatever's offer's on the table.
🐲 reps pick companies the way analysts pick investments:

They follow the money flow instead of the name.

Here are the 4 signals I use with my client before we even start interview prep:

- Signal 1: Funding *speed* (series C minimum)
- Signal 2: Headcount trajectory
- Signal 3: Buyer urgency
- Signal 4: Comp structure math

Let's break each one down.
Read 13 tweets
Nov 8, 2025
🧵Let me explain why fixing your resume is not what gets you interviews (and what actually does): Image
Image
I’ve helped 300+ people (with but also without sales experience) land 6 figure+ sales roles across all top F500 & Unicorns logos

Most were stuck getting ghosted or rejected for months.

The problem wasn’t "skill" or "experience".

It was that hiring managers only saw them once.
In sales, you never close a deal with one touchpoint.

It takes a few relevant TP to convert a prospect.

The same principle applies to you when YOU are the product.

If a hiring manager only sees your resume, you’ve already lost.
Read 9 tweets

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