The Chip & Joanna Gaines controversy follows the exact same playbook as Jen Hatmaker in 2016.
Nobody is talking about the pattern.
Here's how Christian celebrities are quietly converting the straight church:
Nobody is talking about the pattern.
Here's how Christian celebrities are quietly converting the straight church:
Step one. Build trust with the Christian audience. Family values, wholesome brand, Scripture on the coffee mug.
Jen Hatmaker did this for years. The Gaines family did this for years.
You cannot convert a church that doesn't trust you first.
Jen Hatmaker did this for years. The Gaines family did this for years.
You cannot convert a church that doesn't trust you first.
Step two. Go quiet on the hard doctrines.
Hatmaker stopped teaching Romans 1 long before she affirmed homosexuality publicly.
The silence came first. The statement came second.
Watch who stops quoting Scripture and starts quoting feelings.
Hatmaker stopped teaching Romans 1 long before she affirmed homosexuality publicly.
The silence came first. The statement came second.
Watch who stops quoting Scripture and starts quoting feelings.
Step three. The public pivot.
By the time the statement drops, the audience is already softened. Half the church shrugs because they've been breathing the new air for years.
This is a strategy. And it is working inside your denomination right now.
By the time the statement drops, the audience is already softened. Half the church shrugs because they've been breathing the new air for years.
This is a strategy. And it is working inside your denomination right now.
I wrote the full breakdown on Substack. Names. Timelines. The verses they stopped quoting and why.
If your pastor has gone quiet on sexual sin, you need to read this.
Follow @Biblicalman for more.biblicalman.substack.com/p/the-quiet-co…
If your pastor has gone quiet on sexual sin, you need to read this.
Follow @Biblicalman for more.biblicalman.substack.com/p/the-quiet-co…
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