, 14 tweets, 1 min read Read on Twitter
“Why isn’t someone using my software product or open source tool? It’s good!”

A checklist for you:
1. Have you described what it is and what the benefits are in a way a non-developer can understand?
2. If someone Googles to try to learn more about it, is this description easy to find?
3. Is this description easily skimmable? If someone looks at it for 6 seconds can they be convinced?
4. Do you compare your tool to other similar tools so people feel educated about pros/cons of yours?
5. If performance matters, do you have easy-to-skim benchmarks that include comparing it to other tools?
6. Do you have a demo? If it’s open source, are there well documented and easy to build samples/demos?
7. Have you spoken or written about your tool? Twitter, a tech blog, online communities, meetups, conferences, podcasts, etc
8. Have you pitched it in 1:1 conversations with developers who might be interested?
9. Have you talked with developers who may be interested to learn about why they haven’t tried it or don’t use it?
Key takeaways:
- Describe your tool in an easy to understand way
- Do not underestimate the power of informational interviews
And if the tool is meant to be used by devs, still describe your tool in a way a non-developer can understand

For so many reasons

Trust me
To learn more, read up on marketing/sales and talk to professionals. It’s a fascinating field and I have a huge amount of respect for it.
If you know of good resources for the folks interested in learning more about marketing or sales, reply with links and I’ll happily RT.
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