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David Perrott Profile picture
@DavidPerrott_
Nov 14, 2017 • 5 tweets • 2 min read • Read on X
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More from @DavidPerrott_

David Perrott Profile picture
Nov 9, 2022
Leveraging Behavioral Science to Promote Health & Wellness.

Notes from a @B_I_Tweets webinar with @mhallsworth @rebecca_oran and @alineholzwarth
Opportunities to apply behavioural science:
@mhallsworth Image
Learnings from promoting the mental health of employees working in high-stress occupations
@mhallsworth Image
Read 12 tweets
David Perrott Profile picture
Dec 8, 2020
The lessons I have learnt marketing an independent cohort-based online course.

Thread 👇
LESSON 1: START CLOSE TO HOME

Leverage your personal network to get the ball rolling. Then gradually move to your professional network.

Don't aim for the ideal target market if they aren't close by. Feedback and support in getting the course off the ground is key NB initially.
LESSON 2: ARTICULATE THE PROBLEM

Clearly communicate the problem you are trying to help solve.

I spent too much time talking about solutions initially, implicitly assuming the problem was clear.

Spell it out. Understand what language resonates. How people connect with it.
Read 9 tweets
David Perrott Profile picture
Dec 8, 2020
The lessons learnt building, marketing and running an independent cohort-based online course.

Thread 👇
Some context:

I began 2020 with the ambition to build a new kind of development programme.

THE PURPOSE OF THE PROGRAMME:

To provide people with a framework, toolkit and group platform for building behaviourally-informed systems to solve the recurring self-control challenges.
My initial strategy was to start offline with a small local cohort, gather feedback, iterate and then slowly move online.

COVID added a plot twist to that story.

The game changed and I had to learn and adapt quickly.
Read 7 tweets
David Perrott Profile picture
Dec 8, 2020
The lessons I have learnt building an independent cohort-based online course.

Thread 👇
LESSON 1: GET YOUR COURSE STACK RIGHT

There isn't a platform that meets all my needs as a cohort-based online course creator.

I've looked.. hard. Believe me.

So I use a combination of:

• @NotionHQ
• @SubstackInc
• @PayPal
• @YouTube
• @zoom_us
• @CircleApp
@NotionHQ sits at the core of my course structure.

It's probably the most helpful tool into my stack, yet I see hardly any other course creators using it.

Here's what I find useful:

• Content duplication
• Media agnosticism
• Content customisation
• High-precision feedback
Read 17 tweets
David Perrott Profile picture
Sep 16, 2020
So happy @ShaneAParrish got @LFeldmanBarrett on his podcast. What a treat!

They explore Lisa’s incredible work on emotions, the predictive brain hypothesis, body budgeting, and the importance of focusing on our physical, mental and social health activities.

Links below 👇👇👇
Well worth a listen:
podcasts.apple.com/za/podcast/the…
Not many books have changed my view of the world more than this one: amazon.com/How-Emotions-A…
Read 4 tweets
David Perrott Profile picture
Sep 3, 2020
Big day for the field of Applied BeSci yesterday, with the launch of @gaabsorg 🚀

Curious what other researchers and practitioners think about it.

Some questions worth exploring 👇
What roles do you expect an Applied BeSci industry body to play? And roles should it not play?
How feasible is it to set standards and regulate a field like Applied BeSci? What would regulation look like?
Read 5 tweets

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