from a design perspective that place is fuckin wild and I'll talk a little bit about why
We're talking VICTORIAN-EGYPTIAN-ROCOCO OFF THE RAILS
greco-roman cornices, seashells above the pseudo-arched doors, topped with a dome airlifted from fucking st. basil's
Palm trees sit aside 2000's-chic glass lighting fixtures, French limestone floors, mosaics, fresco-like murals...
They serve you water in tankards, seat you in wicker chairs at marble tabletops.
Then you realize your tankards are plastic, your wicker is plastic, and your table is vinyl-lined particle board.
Or should I say FOUR MENUS - menu, "skinnylicious", drinks, cheesecakes (not desserts, that's different!)
It is the most intentionally obtuse culinary document I've ever seen. It wants to DISORIENT YOU
are all separate sections. there is no rhyme or reason to them. this menu is not your friend. it is actively trying to mislead you.
here's one, w/ an entire page of flavor text
this thing feels like a god damn playbill. all the tcf's a stage, and we are but its players
my location placed it near the lobby/exit, far from the dining area. alone.
The namesake dish feels utterly inconsequential by the time you reach it.
Perhaps it meant something once.
There is nothing more quintessentially "American capitalism" in flavor than The Cheesecake Factory
Wealth run wild. Chaotic visual fantasies realized w no aesthetic discipline. An obsession with appearance of luxury. Gross excess that excels at feigning its quality
this blew up huh
i hope that it surpasses even my most creatively perfect work: the time I went ham on The Cheesecake Factory at midnight on a Thursday
i am returning to the cheesecake factory to finish what i started, and i'll be livestreaming it for all of you via Periscope.
december 15th, 6:00 PM
please support my absurd quest for self-promotion.