2/ These source of vulnerability have a common element: Failure to heed experts. This is a known problem in technology.
3/ The cultural theory of risk helps explain why some people don't listen to experts (it's about identity protective cognition).
4/ Cultural theory also exposes the tendency of some males to underestimate risks (White Male Effect or WME), first documented in research from 1994.
5/ Our research assessed the public’s perceptions of a range of technology risks (digital and non-digital) and produced the first ever assessment of WME in the digital or cyber realm.
6/ Our findings, based on a survey of over 700 US adults, also indicate that cyber-related risks are now firmly embedded in public consciousness, with criminal hacking topping the list.
7/ The practical benefits of such research include strategies for improved risk communication and a novel take on the need for greater diversity in technology leadership roles.