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Navin Madhavan Profile picture
@madnavin
Feb 10, 2018 • 4 tweets • 2 min read • Read on X
Ummm...what’s up with the fully crazy dream attacking line up from Arsenal? Definitely in full chill mode at the moment #TOTARS
Desperately need some inspiration and creativity to be induced into the game. Maybe being cautious because of the terrible away record, playing a wait and watch game so far.
For all the flak that the defence & the midfield gets, the famed attack just didn’t turn up today. Completely sleepwalking through the match. Disappointing show all around.
There is a decent squad in there and a few additions in defence & some organisation in the midfield could definitely result in something great for @Arsenal .But almost definitely,Wenger isn’t going to the manager to do that, hope he calls it a day this summer #TOTARS

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More from @madnavin

Navin Madhavan Profile picture
May 1, 2021
Ok, by the magic of Co-Win, found a slot for vaccination tomorrow in Bangalore. Now to see actual results on availability tomorrow.

Pro-Tip, please search by district: BBMP if you are looking for a slot and not by Pincode. Many slots seem to be open.
The disappointment of calling so many numbers that don't pick and having to say No leads to people endlessly this last week has been somewhat offset by the fact that I now know at least 5 people who booked slots after I sent out this message to them, Small joys :).
1. Check on Co-Win Website and not app.
2. Search by District (BBMP worked for Bangalore) and not Pincode.
3. Ctrl+F for 18.
4. Pray - cancellations happening as well from what I am hearing.
Read 4 tweets
Navin Madhavan Profile picture
Apr 29, 2021
If you own an app that monetizes through ads, we have a suggestion: Allocate inventory to raise awareness with your audience about how they can contribute to causes.

We have made it easy for you. Here are some creatives in standard sizes to get started.
inmo.bi/3nuCD1Q
If you are wondering about causes to donate, highly recommend taking users to this page by @TheProductfolks which lets them choose from all options.
donate.indiacovidresources.in

You can see how large apps have already done this here.
The creatives don't have any branding, you can choose your own cause to lead users to as well. Your direct contributions help, but even better if you can spread the word to your audience.

Easiest suggestion - replace your house ads, more steps here.

inmo.bi/32VMeFp
Read 4 tweets
Navin Madhavan Profile picture
Dec 28, 2020
One last ad-tech thread to wrap up 2020. The Google anti-trust trial notes, at 130 pages make for an interesting read. Slightly surprised at how some of the wildest speculations may have turned out to be very conservative against what was actually happening.🧵
US regulators compare an ad exchange to the stock markets & why Google has an unfair advantage. In the world of advertising, Google plays the role of the facilitator (SSP) to the seller (publishers), marketplace (exchange) and an intermediary(DSP) to the buyer (advertisers) (1/n)
As visible in the above chart, Google provides multiple tools to publishers and advertisers: Double Click for publishers, Admob, DV360, Google Ad Manager, Google Display Network and most of it linked through AdX, their exchange through which publishers & advertisers transact(2/n)
Read 34 tweets
Navin Madhavan Profile picture
Oct 1, 2020
Can't believe I am doing a thread on Google and changes in the playstore "rules" almost a month after I did one on Apple! A lot has already been written and spoken about the "Google tax" by folks across media and tech, nonetheless my notes and thoughts on the topic 🧵
Google announced changes in their billing policy to enforce apps selling digital goods to only use Google Play billing services to be more specific. In that change, they also included new definitions of digital goods - Video, Music, Fitness classes, Dating in that list.(1/n)
Look closely at the list to see who they are taking on here - Netflix, Spotify, Match Group (Tinder) But, they don't seem to be as up in arms as much as the Indian ecosystem and protesting it as vocally as we are (or maybe I am missing that news). I wonder why? (2/n)
Read 22 tweets
Navin Madhavan Profile picture
Sep 28, 2020
Important thread & read from @TheKenWeb today on why brands need to understand the implications of where their ad money goes and what it funds. While I agree with the need, a few reasons why I think this isn't happening widely (and difficult to implement) 🧵
Here is how ad planning at brands actually works (I think at least). Brand Manager decides the objective of the campaign (awareness, reach etc) and budget available. Communicates this to their media team (if one exists) or agency to formulate a media plan to deploy funds (1/n)
The plan is supposed to achieve best outcome for the brand across all options - TV, Print, OOH, Radio, Digital. If you are purely outcome-driven, every choice is based on metrics and currencies that are well understood by all stakeholders across organizations (2/n)
Read 15 tweets
Navin Madhavan Profile picture
Sep 18, 2020
Truly well done by Dream11. Once they got the title sponsorship, seemingly went out of the way to ensure that they hurt competition or maybe bring them to the same playing field.
Not a fan of what has happened because obviously, there are challenges to Google's monoploy on the app store, biased policies, and their power in the app ecosystem. @nixxin's thread is a great summary.

Few interesting questions though:
1. How can a federation of a vertical/industry be founded & driven by the leader in the industry claim to be neutral and representative of the industry itself?
2. Should Google have asked this question when the complaint came up?
Read 4 tweets

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