So, time for some AMP GAME THEORY.
j/k but seriously here are my thoughts on AMP. 1/?
AMP is now a Google-driven metaplatform that spans the SERPs, web & email.
Google forked the web.
Ie: FB has it, customers must want it, we need it.
Google is now using the letter of web standards to flagrantly violate the spirit of web standards: using its corporate dominance to achieve its corporate ends.
I'm not sure if AMP started with this intention or not, but it doesn't matter.
But it's worth acknowledging the way Google is hiding its blatant corporate interests behind its tech *and* its engineers is just gross.
Get it? Volunteers helping implement the Google Web Fork (GWF?) so Google can chase Facebook.
G R O S S
Why? The web wasn't MS's then, & it's not Google's to re-implement now.
Who's looking after ActiveX content? Flash? Java?
AMP is going to be the mess we get to clean up.
It's the VP's that are pulling the strings here (presumably Dave Besbris - @tweetbez).
But all we can do is appeal to the engineers involved.
Don't be a kinder, gentler Microsoft. Reconsider.
Create. Open. Control.
That's it. That's the playbook. It's G's version of "embrace, extend, extinguish". It works something like this...
2. Open it up to encourage max distribution. Use "open source" as fig leaf so it's palatable to other orgs
3. Retain control w/outsized resources (staff, platforms, apps)
Control your own destiny, the Google way. 🤷🏻♂️