-Be Prolific-Pick 1-2 platforms, and go scorched earth. Post constantly, post often, post all the time around the clock non stop.
This requires consistency and dedication and you must be an engine of content
-Be Polarizing-Guess what, its the 21st century and someone hates you just for being you. Embrace it and let the freak flag fly
Don't play for a crowd, act for Tribe of like minded people who will support and who you HONESTLY can be yourself with
and you need to maximize that if you want to a personal brand that is true to who you are and a following that you have an authentic connection with
How many people do you follow who are vapid and cold and distant, but seem really cool? None
To be personal and be honest is the only way to craft a personal brand that cannot be taken from you
If you are not willing to be personal, and want to remain generic, straddling the mediocrity fence, your personal brand will always be fragile
Its personality first, value foremost, product comes later
I dont focus on sales, I care about THREE things
-conversation with people
Conversion rates, clickthroughs, funnels, IDGAF.
Are my people hearing from me DAILY, is conversation being had? Yes or No?
Are numbers going up? Yes or No
I mean do people actually talk to you through it. My following has always been organic. I TALK TO PEOPLE. Emails, videos, AMAs, etc
That's engagement, and you cannot fake it. If you want a personal brand thats online, you need to be engaging with people all of the time. People are what make your brand powerful
Don't expect to have 100 people show up commenting because you published some thing once, but if you are producing consistently, but it seems no one cares, you must reassess
I oscillate between kind, thoughtful, and open, and being hostile, acidic, and brash. I KNOW I do
But Im honest about it
But I also have a very very very clear sense of myself, my brand, and I know what happens to people when they acquiesce to the demands of their crowd and audience, and lose themselves in the process
Ive seen it in another online fitness brands, where the person became so enraptured and caught up in the attention cycle that they became a slave to it
That said, what you want from me and what I want and feel compelled to give you, that NEEDS to stay the same thing
I also know I cannot stop doing this. For as long as my brand is myself, I run the Arena
(that would be creating business that are separate of me, which is part of the long term plan, but not the whole plan)
Momentum cannot be taken for granted.
Do not stop because you cannot stop
if this wasnt fun, I wouldn't be doing it. I realize some people have the impression that Im highly serious. I am NOT
Having an online business, you must enjoy the process, and part of that is injecting your personality into
Why are you not going to talk about what you want to talk about?
Why should you not enjoy connecting with people?
Why should you not THINK BIG ?
Massive growth and Vision are frightening as hell if you dread the work & process. They are highly exciting if you can imagine every joyous moment that will come with it, because there WILL be Joy
A personal brand if your personality, if you are boring, so too will your brand be. If you are interesting, you will be compelling. I don't think it can be said any clearer than that
-I know i've got a formula that works for growth, but the challenge, if what you are doing is working, is the vision of the "next level"
Nothing goes completely smooth and in a straight line. Dispense with the idea of failure completely. Leave it out of your vocabulary
You have to be evolving, and the principles by which you operate cannot be fixated in being expressed and applied in only one way.
Here is the greater reality
You are yourself, your work is you. Your experiences are you, your power comes from you. The most powerful "brand" in the world is the individual living their life.
A life is not lived for a moment, but by moments, and it goes that way until you die
but life goes on, life is always in motion
You are doing pretty good