All in for Berlin 🔥 This summer, our Head of Ecosia Germany @GenicaSch launched a grant competition in our hometown: we had €250k to distribute to initiatives making Berlin greener, no matter how big or small. We're super proud to finally announce the winners! We'll be supporting over 10 projects in total, including:
BiodiverCity Berlin, who will be planting 260 sqm of tiny forest in the north-east of the city

Well What an excellent reminder that:
A) Headlines are for show.
B) Billionaires treat philanthropy as an investment.
C) We can't achieve climate justice without social justice.

Not all tree planting is equal. What questions should you ask when someone claims to be planting trees? Resharing a classic from our YouTube channel Ways you can distinguish proper tree planting from greenwashing:
Have the trees actually been put in the ground? Are they being monitored or are we dealing with a feel-good, but ultimately unrealistic pledge?

When we say 160 million trees, we only count trees that have survived more than 3 years 😌

https://twitter.com/Jamah2000/status/1582004469071777793

We plant diverse forests, not sterile monocultures.

Putting planet before profit also means leadership that shows up to the climate strike 🔥 Come say hi to our CEO @Christian_KrolI and COO @OelsWolfgang if you’re in Berlin! And we have stickers

We've got some exciting talks coming up featuring the Ecosia team! 3 talks tomorrow and one more next week, mark your calendars Our CMO @wickesgirl will be on a @Siftedeu panel tomorrow with @mparts_ to talk about market expansion and localization: how do you find the right target audience, channels and partners to grow in a new market? Register for this free online event here: sifted.eu/talks/breaking…

Right now, temperatures in London are the highest on record. Runways melt. Forests burn.

In Southern France alone, 20k hectares went up in flames, forcing 37k to evacuate.

The #heatwave in Europe is not normal.

Here's what we’re doing and how you can help 🧵 #melting Firefighters in Southern France reached out to us. Ecosia searches will now help them plant native and fire-resistant trees just outside Marseilles.

This will make the area more fire resilient while protecting biodiversity and improving air quality.

Let's talk about survival rates for a minute. Because planting a sapling ≠ growing a tree.

Here’s what we’re doing to make sure your trees survive 🧵 💚 People first. We always work shoulder-to-shoulder with local communities.

🏔 We plant where trees once grew naturally.

🌳 We prefer native species that had millions of years to adapt to their local environment.

🧑‍🚒 We support firefighters who protect the trees.

Commitment #2: We plant and protect trees with local communities, focusing on native species and long-term survival. We’ve just planted our 150 millionth tree! And that's only counting the trees that survive for more than three years.

How do you know we’re doing that properly?

We run a massively carbon negative business. Carbon neutral is so 2010! We’re proud to say Ecosia is a carbon negative business, and we believe other businesses should reduce their carbon emissions instead of trying to compensate them with credits.

BREAKING! 🚨 We just published our second Regeneration Report for 2021 laying out exactly how we’re contributing to the solution to climate breakdown and the 6th mass extinction. Here are the key facts and figures from the report: We have committed 100% of our profits to tackling the problems of climate breakdown and biodiversity loss. Forever and ever. We work for you and for the planet, not investors.

This week is mental health awareness week in the UK, and a good time to talk about climate anxiety! With more and more scary news and a lack of action from world leaders, we often feel helpless about the climate crisis. So what can you do to protect your mental health? 1. Know when to take a break
Fighting climate change is a marathon, not a sprint. If you’re feeling stuck in a loop of terrifying videos, or arguing with trolls in the comments… switch off the news or deactivate notifications for a while.

🌳🌳 EARTH DAY YOUTUBE BEST-OF 🌳🌳

Our YouTube channel is all about diving deeper into stories about climate action and our tree-planting partners.

Here are a few highlights - starting with a classic, how Ecosia works:
Neema's story and how we can grow trees in the desert:

“I’ve searched so many things today, where is my tree?” Well, it’s not THAT simple. Let’s break it down: Like other search engines, we make money from the ads at the top of your searches (except our ads are not targeted, because we don’t keep your data). These ads look like search results, they just have the little word “ad” next to them.

Hahahahaha msn.com/en-us/news/tec… This initiative is capped to $1 million. For reference, we paid 11 of our 60+ partners in February - and that was $900k.

As #LetTheEarthBreathe is trending, let's talk about things you can do for the climate if you're feeling hopeless or lost Obviously we'll start with "install Ecosia": you don't have to make a massive change to your daily habits or feel guilty, but you can continue using the internet knowing that you're helping plant actual trees that benefit communities and the planet.

Found a fun fact thread on r/askreddit and the replies about nature are just... "Cows have regional moos."

You know what's not an April Fool's? Thanks to everyone using Ecosia as their search engine, we've been able to plant 147 million trees - some of them pictured here in Ethiopia. That's 147 million trees that we monitor with local communities, accounting for survival for at least 3 years.

Let's start the week on the right foot: a pets thread from our team 💚 working very hard

The IPCC report is out, and we're running out of time to act on climate edition.cnn.com/2022/02/28/wor… The further we move beyond 1.5 degrees of warming, the more we lose the potential to benefit from restoring degraded ecosystems. More and more changes are at risk of becoming irreversible.

Join our Chief Tree Planting Officer @treepieter at 11.30GMT speaking about trees, Ecosia's 10 golden rules of planting them & more. Watch the live session with @bgci, @Plan_Vivo at @thebotanistgin @Hidden_Gardens @COP26 zoom.us/j/91445079492 @MGBarstow on the state of the world's trees: "The biggest threat to forests are agriculture (29%), logging (27%) and live stock farming (14%), climate change at a 4%." @bgci @Hidden_Gardens @COP26